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Life, 1908-10-08 · page 21 of 24

Life — October 8, 1908 — page 21: what you’re looking at

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Life — October 8, 1908 — page 21: Life, 1908-10-08

What you’re looking at

This page is primarily **advertising** for Victor Talking Machine Company's phonograph records, not political satire. The large central advertisement features "Melba" (likely the famous opera singer Nellie Melba) and asks "Which is which?" — challenging readers to distinguish between hearing live grand-opera singers and hearing them played on a Victor phonograph. The advertisement emphasizes the Victor's remarkable audio fidelity through anecdotes: audiences at the Waldorf-Astoria believed they heard live singers; people at Wanamaker's store rushed to see a singer who was actually a recording. The left column contains unrelated brief humorous pieces about modern girl slang, a carriage accident, artistic merit, and playwright William Clyde Fitch—typical satirical content for Life magazine. The bottom shows ads for Kosmeo cosmetics and Volume 51 of Life itself ($4.00). This represents early 20th-century marketing emphasizing new technology's ability to replicate reality convincingly.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A RONDEAU clang at times, I grieve to say tendency with great dismay, e—in women—is a thing I ha ks. of course, that it is up to date. language of The Girl To-day. 1 taste, which girls should not display, y that, she says, “Don’t get too gay.” she uses slang, . it's simply fi ne uses slang —Chicago News. THE DANGER The busy man stopped before an office building and carriage. At the ran forward and piped kin T hold yer horse? 1!” snapped the busy man, charge y? * insisted the urchin. “t care about the charge.” ii ¢ man, throwing a blanket “My horse will not run away.” jee, mister, I didn’t think he'd run away ht he might fall down.""—Democratic at worn, ansition WHERE ARTISTS FAIL the soft JP “How ofte see artists of real merit struggling ‘iduality heir own fault," answered Mr. Cum ; ‘d be willing to give some of ‘em a chance, tet the trouble with a real artist is that he insists on pictures that don't advertise anybody except Washington Star Hats 5 Alexander, a Presbyterian min. » Chelsea, and well known as a st anxious to know Carlyle, but 's Road, he saw Carlyle ¢ Lirection, and took advantage of the opportunity ng up to the sage and saying: “ Thomas Carlyle, I believe? Carlyle’s reply Tom Alexander. Tinow!” They became good friends, ard later Mr fices: Mewander wrote to Carlyle for a subscription toward BOSTON. ff? stool building fund, and Carlyle wrote back a re HE fssl in do |. whereupon Mr, Alexander replied he did not send him five pounds, he would sell fy to a collector or publish it. The five Ye s were at once forthcoming. —Argonant, MUCH TOO GOOD Morura: Johnrie, why are you heating little sis z not been unkind to you? nt she is $0 fearfully good. THE REAL TROUBLE. William Clyde Fitch, who doesn’t us little of the traditional sensitiveness to it is possible for a generally successful » get along with, He talks The St ) all the enthusiasm that he brings stion to telling you of mirth that has been made a Talways had faith in my historical p le” which, Y remember, we put on during he said recently, "I believe in nobody else seems altogether to agree with not a little pain how T sat in the y theatre during one of its produc t the time was one of the best known, c critics in New York, "I said, ‘that we have put this play on Nobody wants to go to the theatre 1 looked at me and shook his head, he answered, ‘the trouble is not the piece.’ "—Saturday Evening Post. Vietor V $60 You think you can tell the difference between hearing grand-opera artists sing and hearing their beautiful voices on the Victor. But can you? In the opera-house corridor scene in “The Pit’? at Ye Liberty ‘Theatre, Oakland, Cal., the famous quartet from Rigoletto was sung by Caruso, Abbot, Homer and Scotti on the Victor, and the delighted audience thought they were listening to the singers themselves, Every day at the Waldorf-Astoria, New York, the grand-opera stars sing, accompanied by the hotel orchestra of sixteen pieces. The diners listen with rapt attention, craning their necks to get a glimpse of the singer. But it is a Victor. In the rotunda of Wanamaker’s famous Philadelphia store, the great pipe organ accompanied Melba on the Victor, and the people rushed from all directions te see the singer. Even in the Victor laboratory, employes often imagine they are listening to a singer making a record while they really hear the Victor. Why not hear the Victor for yourself? Any Victor dealer will gladly play any Victor Records you want to hear. There is a Victor for every purse—S10 to $300. Victor Talking Machine Co., Camden, N. J., U.S.A. Berliner Gramophone Co., Montreal, Canadiu is now bound and ready for delivery PRICE $4.00 An allowance of $2 is made if the loose numbers arc returned || | UFE PUBLISHING CO.,No.17 W. 318 St, N.Y. |