Life, 1908-09-24 · page 4 of 24
Life — September 24, 1908 — page 4: what you’re looking at
What you’re looking at
This page is **primarily a life insurance advertisement**, not satire or political commentary. The Prudential Insurance Company of America advertises a new monthly-income life insurance policy. The central image—a cornucopia or horn of plenty dispensing money—illustrates the product's appeal: a guaranteed monthly income ($50/month in the example) paid to a policyholder's family for 20 years after death, or for life. The headline promises this addresses a wife and family's financial security. The ad emphasizes affordability ($167.38 yearly at age 30) while guaranteeing continuous income "for life." There is no political cartoon here—Life magazine's pages frequently contained such advertisements alongside editorial content. This represents early-20th-century financial services marketing targeting middle-class breadwinners concerned with family security.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday. Annaal Sobacrigtion, Five Dollars. Single Coples, Ten Cents Copyright ia England andthe Britsh Think What These Pru- dential Checks Would Mean Coming to the Wife and os Family Every SS Bey prusenvia Month! i ( imactan Monthly Income UPPOSE your ea’ary, should perma cease to dy by your death, what would y for family do? What have you provided” for them in fts place? THE PRUDENTIAL bas a new and perfect plan. Read this carefully. Say you are 3) years old; a monthly Income oF $0 & month for your family for 2 years atter.y death, or $12,000 in all to them, would cost’ now only $167.85 per $ during your life, could do with acheck HE y YEAR fi of EVERY MC by THE PROD! within the 20 years the money would still go to or your children or other heirs for the remainde the 2) years. Under this plan the safe { ment of your life insurance money is guarn vy THE PRUDENTIAL. In other words, y can practically arrange in advance yourself t e the proper investment of your life insurance money through this new policy of THE PRU. DENTIAL instead of leaving it for your wife or e children to do. These checks will be sent each month by THE PRUDENTIAL to your heirs ani THE PRUDENTIAL has the Strength of Gibraltar to guarantee the payments. The checks will supply the money necessary to buy food, clothing, rent and education to thos whom you now support, and the money will co e 9 regularly each and every month for 20 years, mi you. Atslight'y higher cost, the income could be made to continue for life. Give to every mother in America even a small income and in the strength of her character patriotism and devotion to home and family, she will keep the family together and the chikiren at V r es school. It is withia your power to make her task as light as possible. “Will you do it? ‘Send to-day for information of this wonderful new home-protecting policy. It will put you s under no obligation and will give you a plan n 1re nsurance guaranteeing support and education tor those most dear to you in case you should be takea away. , Fil out a postal card now, stating your age. occupation, and the amount you think you mi be able to save each week or month towards t At age 30, for $167.35 a year, during your life (a saving of Ra eo pote: ead mall tte renga drt $13.95 a month) your family Will Receive after your death Me ener air eerie rollcy, may te will pi y taken on the Endowment plan, which rovide $50.00 Every month for 20 years, or $12,000 in all! SPE Sots aoe tee peated a ace te At At slightly higher cost, the income would continue for life! Don't wait. Writetoday. Address Dept, Write for Rates at Your Age and Learn How You can Provide an Absolute Guaranteed Income for Your Family The Prudential Insurance Company OF AMERICA Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office, Newark, N. J. rl a comicbooks.com