Life, 1908-09-17 · page 2 of 24
Life — September 17, 1908 — page 2: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It depicts the Pierce-Arrow automobile, a luxury vehicle manufactured by the George N. Pierce Company of Buffalo, New York. The image shows well-dressed passengers in an early 1900s touring car, illustrating the vehicle's elegant design and spacious interior. The text indicates this advertisement appeared in Life magazine's 1909 season and highlights that Pierce-Arrow won the "Glidden and Hower Trophies"—prestigious automotive competitions of the era. The accompanying text lists various Pierce-Arrow models available: Runabouts, Broughams, Landaulettes, Suburbans, and Landaus, indicating diverse body styles for affluent buyers. Rather than satire, this represents period advertising targeting Life's educated, wealthy readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pobttshed every Thursday, Annaal Subscription, Eatered atthe Post Office at New Yerk, N. Five Dollar. Single Coptes, Ten Cents. Clase Mail Satter tS” Y> #8 Seong Copyright ia Engiand snd the Britsh Possessions. Coprriet, 1908, by LIFE PUBLISHING Conasy wJ IGOULD 0G Winner of the Glidden and Hower Trophies The season of 1909 will see the mechanical excellence of the PIERCE cars produced in a greater variety of types. RUNABOUTS ve (4 and 6 cylinder) BROUGHAMS SUBURBANS TOURING CARS LANDAULETTES LANDAUS (for 2, 3, 4. 5 of 7 passengers) They can be. seen at and prices obtained of the PIERCE ARROW dealers in every large city. THE GEORGE N. PIERCE CO. (Members Association Licensed Automobile Manufacturers) BUPPALO, N. Y. The new models include divider del v from the me ext fo All the tellectu pore pot the journal