Life — August 20, 1908 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Making Musicians of Us All’ "The Mission of the Pianola is not only to make music available to us all—not only to make it possible for us to become as familiar with the mas- terpieces of music as with those of literature—but to make us musicians ourselves; real producers of music—this is the mission of the Pianola." "To-day, thanks to the Pianola, you who may never have played a note before, can study;—play;—individually interpret, the works of Beethoven, of Chopin, of Liszt, just as readily as those who have spent their whole lives in acquiring command of piano technique." re is hardly a. farous tausician ‘alive to-day," claim iieAvolian Company, "who has not enthusiastically endorsed the Pianola. Over 100 of the leading colleges of America are using it for teaching music, while its value as one of the greatest sources of recreation and enjoyment ever devised is now universally recognized." There is not a more progressive house in business than the Acolian Company. "It is this spirit of progress," say the manufacturers, "which has resulted in wonderful improvements in the Pianola, such as the Themodist, which gives the Pianola an absolutely governable touch, and the Metrostyle, which has been called the "Pianolist’s coach," and whose inventor was decorated by the King of Spain." It is also this spirit which has led the Acolian Company, in planning their advertising, to include among the mediums they use Ainslee’s Magazine. In selecting their mediums the Aeolian Company are satisfied to use only the best. What they say, therefore, of Ainslee’s makes interesting reading. MR. C. C. VERNAM, Gen'l Mgr., Ainslee’s Magazine: Dear Sir—The evidence you submit of the value of Ainslee’s Magazine, a an advertising medium, appeals strongly to our judgment. ‘We aim to reach the most intelligent class of readers, the people who appreciate high ality and have the moncy to gratify their desires. We are led to believe that Ainslce's ight solely for its literary merit, without the aid of premiums or *schemes") should be an excellent medium for advenising the Pianola, and we accordingly hand you our order herewith. THE AEOLIAN COMPANY. Tt would probably be difficult to find anyone to-day to whom the word *Pianola® does not convey adefnite and more or less accurate impteision, Considering the fact that this word was coined oaly alittle over ten years ago—that the instrument it names has only been on the market that comparatively short length of time—this gencral comprehension of the Pianola shows: First—That the Pianola has encountered and satisfactorily meets a positive and universal need. Second—That the campaign of publicity needed to educate the public to a correct knowledge of what the Pianola really is, has been most successfully conducted. Undoubtedly, the unique character of the Pianola, which tends naturally to make this instrument widely popular, has helped to establish this general impression, but it is also due to the advertising policy of the house, which has led it to meke every dollar it spends, in advertising, count. It is tn pursuance of this policy that the Acolian Company use Ainslee’s Megazine. Ainslee’s . . 250,000 copies per month Advertising rate $250 per page. The evidence we submitted to the Acolian Company we would like to submit to you, Mr. Advertiser. If you are governed by facts—and surely now is the time to be gov- Troed by fects—in sdlecting yous advertising. medivnis, you wil be isteresied in, knowing all about Ainslee's, Let us put before you these facts. C. C. VERNAM, General Manager, 7th Ave. and ISth St., New York City UNCLE SIMON HOME FROM THE CON\: .Tioy Wal, when we got there we set down And telephoned to Roosevelt, Attilin’ him w'd got to town, (Of course we're all for Roosevelt.) An’ Hiram Snodgrass said: “By jing, 1 wish that telephone would ring, We jist can't do a single thing Until we hear from Roosevelt.” Wal, after while we got th’ word By telephone from Roosevelt, To take no stock in what we heard Until we heard from Roosevelt An’ Reuben Scratchwell says: Great Petet I'm hungry an’ I'd like to eat Hut I don't dare to leave my seat Until I hear from Roosevelt.” Wal, when the big convention met, We telephoned to Roosevelt, An’ then we went an’ set an’ set Until we heard from Roosevelt. there was quite a long delay, I heard Peleg Buckner say “ ‘Th’ preacher says that hi t pray Unul he hears from Roosevelt.” Wal, then th’ leader of th’ band He telephoned to Roosevelt, An’ struck up somethin’ fine an’ grand When he got word from Roosevelt An’ Peter Trotter says: “This bunch Looks big to me; T want some lunch.” But then he had a better hunch An’ telephoned to Roosevelt after while we went back in telephoned to Roosevelt. Th’ Chairman says: “We won't begin Until we hear from Roosevel:. “L move th’ Chair,"-said Homer Brown, Th’ Chairman gave a fearful frow * You can't—th’ White House wire is down, We can't get word from Roosevelt.” Wal, after while th’ thing was done, Ry telephone from Roosevelt; Th’ Presidential race begun, Ry telephone from Roosevelt; An’ mighty cheers from floor to dome Were heard, an’ then th’ tel Rang out an’ said: “ That's all, go home! Yours faithfully—T. Roosevelt.” —New York Times. MERELY A SUGGESTION Norah, cen cook, says a writer in the ladelphia Ledger, poked her head in at th i n door, and asked. “ Plaze, ma‘am, an’ how wil I be knowin’ whin the puddin’ is cooked?” * Stick a knife into it,” answered the skilled house nil if the knife comes out clean, the pudding is ready to serve.” “Vis, ma‘am.” “And, O Norah,” continued her mistress, ‘if the Lnife does come out clean, you might stick all the rest of the knives into the puddin WANTED A CORK AND BOTTLE A certain John Simmons had been a twenty-year abstainer, but fell from the ways of grace and wor shipped the vinous god with all the fervor of a com vert. Feeling the reed of recuperation, he sent his boy POSITION UNRIVALLED IN LONDON, ENGLAND. THE LANGHAM HOTEL, Portland Place and Regent St., London, W. FAMILY HOTEL OF THE HIGHEST ORDER In Fashionable and Healthy Locality. HARTSHORN SHADE ROLLERS Bear the script name of Stewart Hartshorn on label, Get “Improved,” no tacks required. Wood Rollers Tia Rollers FOR g MEN OF BRAINS CIGARS “MADE AT KSY WEST#— 202 acent hostelry for a bottle of wh cried the hotel proprietor, who's it for?” my father.” said the boy onsense. Your father is a total abstainer and to my knowledge, for longer years than Well, at all events, he sent me for it.” t does he want it for?” To let you into a secret,” said the bo: to tell the truth, “he's going fishing, and he wants the cork to use for a float! "—Phitadelphia Inquirer. BECAUSE OF IGNORANCE Reooxr: Gunson always calls a spade a spa Lyx: That's because he lacks synonyins.—-Bohe mian Magazine. comicbooks.com