Life, 1908-08-20 · page 17 of 22
Life — August 20, 1908 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The main content is a Winton automobile advertisement claiming exceptional fuel efficiency—$1.00 per 4,343 miles based on "sworn reports" from ten owners. The pitch emphasizes reliability and low operating costs during an era when automobile ownership was still a luxury expense. Key selling points include the six-cylinder engine, self-starter (eliminating hand-crank humiliation), and five-passenger capacity at $3,000. The page also advertises **Collier's** magazine's upcoming publication of short stories by famous authors (Kipling, Conan Doyle, Wilkins-Freeman), and **Dress** magazine focusing on European fashion. There are **no political cartoons** on this page. It represents early 1900s consumer marketing emphasizing mechanical innovation and cost-effectiveness as status symbols for the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Much Do You Pay to Keep Your Automobile Running ? Ten Winton Sixes Ran 65,687.4 Miles at an Upkeep Cost of $1.00 For Each 4343 Miles bef WINTON High-grade automobiles average 3500 miles a son, and cost for upkeep—well, inquire of the man who pays the bills, Ten Winton Sixes ran 65,6874 miles ia six oaths (up to June 30, 1908), and cost for upkeep all told $15.12 1-2, . That's 25 cents per month per car. Or $1.00 upkeep for each 4343 miles, These figures are proved by the sworn reports of the ten individual owners of thes 1» Glad to scad you their aff: Must be an exceptional car to do 4343 miles oa $1.00 upkeep. Winton Six owners think so, because they pay the bills, So we are making the same exceptional ar another year. Same high grade quality throughout, Same 48.6 horse power, six-cylinder motor. Same Eisemana magneto, Same carburetor. Same system of lubri- cation (one Winton Six ran 242 of oil in the Long Island Eodurs cooling system. Same selective, sli Same superb multiple disc clutch. Same sp: aales, frame, Same safety auxiliary gasoline tank. And the same self-starter, A starter that start Take your seat, press a button, and the motor ‘The Winton Six carries its starting crank in the tool box, because it isn’t needed elsewhere. Own a Wintoa Six and end your humiliating work of cranking. The five-passenger body is new, and the design is beautiful. Don't take the picture as proof, but sce the car itself, ‘Then ride in the Winton Six. That's convinc- ing. Quietest motor you ever saw. Sweeter thaa Gexible as steam, and wonderful on bi Makes hitherto bothersome grades ashamed of them- selves, Cuts down gear changing, because it goes through traffic and up the hills on high gear. Saves tasoline, wear and tea! od patience. These are six-cylinder times. And you haven't even the excuse of higher first cost to deny yourself the best there is in automo- biles; because the Winton Six sells at $3000, represents a saving on first cost and on alter: (upkeep)—a substantial saving that 00 business man, however wealthy, can afford to disregard. mO.a ofomlete, and unusual rows now ‘on six-cylinder ca: the time of any man or woman who reads It. Aleo let us send a booklet detailing our $20) prize plan to benefit owners. Drop us a line today. THE WINTON MOTOR CARRIAGE CO. Cleveland, Ohio. Phiiadcipviae Halttimore: Pittebuage Detroit: Chiesane iladelphiar Baltimore, Pittsburg. Detroit, Chie Minneapolie: Seattle an¢ San Francisco, Winton agencies In all Important pisces. in the price of the 48.6. p. Winton Siz. the 4H3-Miles-on-$1-opkeep ‘or buyers who want more power, we are making a 60 HOR’ 500 WER WINTON SIX, with seven-passenger body and ed dy for early fall delivery and will sell at Back Numbers @ Back Numbers of LIFE can be procured at this office, at Ten Cents each for recent issues, or Twenty-five Cents each for those over three months old. @ Christmas Numbers are Fifty Cents each after three months from date of publication. SUBSCRIPTION DEPARTMENT, LIFE, 17 W. 31st St., N.Y. Some Extraordinary Short Stories Here is a remarkable collection of stories which Collier’s has just secured for publication in early issues : ‘The Adventures of Melina . . . By Rodyard Kiptiog A New Sherlock Holmes Story . . By A. Conan Doyle River and Ring By Anthony Hope + + By Stewart Edward White . By Mary E. Wilkine-Freeman « «By Rex Beach + + By Perceval Gibbon « By Joba Luther Long By James B. Connolly Br Sa + By Josephine Daskam Bacon itten by one of the masters of short-story fiction. Each represents its author’s full power. Some are amusing, some sad, some remarkable for strong character-drawing and some for dramatic incident. They form a collection the equal of which has probably never been gathered together at one time by any periodical. Illustrated by America’s Foremost Artists Collier’s The National Weekly $5.00 a Year by Subscription The Most Beavtiful Interesting and Helpful Richly Adorned with Colored Cover and Engravings from the Press of Goupil & Cit, Paris. Size of Magazine x14 ined Published in connection with Les Modes, of Paris, the fashion authority of European courts. An absolute necessity to the smart woman who lives at a distance from the sources of fashion. Let your subscription begin with the SEPTEMBER NUMBER which presents the first accurate forecast of the Autumn Modes, Tailored Gowns, Wraps; Corsets, Hats, Lingerie, Shoes, Stockings; Evening Gowns, Coiffures, etc., ett. Boudoir Hints, News of Society, the new plays, etc., etc. More than two hundred pictures of fashions, favorite actors and actresses, scenes from plays, etc., in monochrome and colors, Don’t Miss This Issue! Send your subscription today on the attached blank. Poblishers of DRESS, 11 W. Séth St., New York Dear Sirs: T enclose $5.00 for one year's subscription to DRESS,