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Life, 1908-08-06 · page 44 of 54

Life — August 6, 1908 — page 44: what you’re looking at

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Life — August 6, 1908 — page 44: Life, 1908-08-06

What you’re looking at

This page contains **two advertisements** and a **serialized fiction story** — not political satire or cartoons. The ads are for **Coca-Cola** ("Thirst") and **Oldsmobile** automobiles, typical early 20th-century product marketing. The main content is a domestic narrative titled "Thirst" about middle-class parents (Mr. and Mrs. Fernlet) anxiously granting their daughter Estelle permission to attend a group picnic. The story depicts period-typical parental anxiety about young women's independence and the company of young men. The parents worry she might "stray off" or encounter danger, but ultimately allow her to go, discovering (so far) their fears were unfounded. This reflects **early 1900s social concerns about courtship, parental authority, and the emerging independence of young women** — not satire, but conventional domestic melodrama typical of Life magazine's fiction section.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

-LIFE* Why, one of them might stray off with her. She might lone with him. We mustn't think of t.’" At this moment Estelle came in. Her ‘ace flushed with ex- - citement , A “Oh mamma! "? she exclaimed, “it's going to be a lovely x a picnic. All the girls are going. We are to ride to Tw y Bridges and then walk to the grove. I can go, can I not?" “We thought, dearest."’ said Mr. Fernlet, “that you woul! s he just as well pleased if we went on a picnic by ourselves — is harder to satisly—really satisfy—than most just we three, and any other of your friends you would care anything ele in the world: You can shake it to have.” for the moment with most any wet thing, bur istelle’s face grew sober. just when you think it’s all right st bobs up “But pepa, this is the picnic of the year. What possi serenely again with a cry for more. Water, soft objection can you have to my going?” drinks, alcoholic drinks, sweet drinks and sour “You might get cold,"’ drinks—none of them quite does the work. There's just one thing we know of that actually will quench “ Nonsense “ Something might happen.”’ stelle put her arms about her mother’s neck. “I know what you mean, your dear old mamma," she said. “ You're afraid because there are some young men going. You know I don’t care about that. Please let me go. The girls all ex- pect me. Really, mamma, I—"’ Tears came to her eyes. Her manner was so evidently sincere, it was so apparent that ‘The Satiatactory Beverage her desire to go was so natural, that her parents looked at cach other yieldingly. “T think we might let her go this time,’’ said Mr. Fernle: “Well, dear, you may go, this once,"” said Mrs. Fernlet Afterwards she said to her husband with a sigh, Delicious —-Wholesome “It really could not be otherwise, dear. If we had shown * . her that we didn’t trust her, it might have aroused all her Thirst-quenching opposition.”” CET THE GENUINE. But though she spoke bravely, there was a note of fear i a tantalizing thirst ond that is Has more to it chan wetness of swectnes It relieves fatigue of brain, body and eerves: quenches the thirst a5 nothing else will; refreshes and pleases. 5c. E hi her voice c. Everywhere r. Fernlet was more of an optimist “Don't worry,”” he exclaimed. “1 am sure it will be all telle is a good girl and she has been so carefully ht up that her instincts will protect her.”” The day of the picnic was, however, in spite of Mr. Fern- let's courageous attitude, one of anxiety for both parents. Estelle, joyous and laughing, went off bright and carly in the morning to the rendevous, with many instructions and admon ishments. During the day Mr. Fernlet found himself unable to concentrate his mind on his business and finally gave it up and went home carly. He discovered his wife in the same condition as himself. Put everything passes, and just as the sun was going down there was a noise of shouting and laugh- ter, and Estelle, calling good-bye as she ran up the steps, was once more in the arms of her joyful parents. That night, after they had kissed her good-night, Mr. Fern- let, his voice relaxed with the sense of relief, said to his wife “There, my dear, you see it is all right. We were foolis! to worry.”” Bot Mrs. Fernlet was not so easy “Perhaps we were,’’ she replied. “Still you know one never can tell.”” During the next few days she found herself wondering if there was about Estelle’s manner a subtle something t had never noticed before. She kept her own counsel, how- ever, and waited for developments. They came in due time. One evening a week later, as they were all seated in the library upstairs, Mr. Fernlet reading aloud, the sound of the door bell rose up to them. “Who can that be? "* said Mrs. Fernlet Estelle’s face flush but she said nothing. No Trouble Under the Hood— The maid, solemn and discreet, entered with a card on a just a very neat, clean-cut power plant—fower, tray. She walked over to Estelle. reduced to its simplest and most dependable form, “For you, miss.”’ Outside,—snappy, dashing lines, restrained to Estelle took up the card, the proportions of good taste. “Oh yeu VEGF well, Susan” A car always ready to give a satisfactory response Estelle's manner was constrained and self-conscious. As to every dcmard—boulevard parade or cross-conti- Susan retreated both her parents, become rigid with the sud- nenbseur denness of the shock, turned to her at once. ™ lel 2 FI ulster” ow ; ‘J i 2 ModE IS RT FIGs Nondster Who is it, Estelle dear?’ asked her mother, with trem- Member Asaciation OLDSMORILE co. bling voice. 4 OLDS MOTOR WORKS Pe Estelle handed her the card. It read: Lansing, Michigan. RA ‘Sait Mr. Julius Stone. comicbooks.com