Life — July 23, 1908 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

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Copyrieht, 1908, by LIFE PUBLISHING COMPANY, HERE are two great manufacturing houses, one_in the United States and the other in England. The American house has been in_ business three-quarters of a century, and the English house. more than a hundred and twenty-five yezrs. Both of these concerns make a very wide range of the same kind of goods—toilet conveniences. But each is famous all over th? world chiefly for one of its products. The American house has, for more .than a eneration, held a large share: of the trade in England with its most famous product. John Bull: te very patriotic, even in hie purchases «But when an Englishman at home or abroad wants a toilet essentic! for the purpose for which thi Yankee article is designed, he buys the Yankee product on its name and quality. The English concern, on its part, occupies in America 2 posi- tion. very similar to that of the American house in England. ‘Thousands upon thousands of cases of its most famous specialty are sold every ar in the United § This international trade in each case has been the result, first of careful testing of the article at home and then of its introduction and promotion abroad. And this is true of practically cvery article that has a general sale that has been made by general advertising. Only an article of intrinsic quality tested in the crucible of use can hope to with stand the melting heat of general publicity; for.that heat quickly reveals any dross. = “Here ’s something new adver- tised in the magazines — I wonder if it’s as good as represented,” says the reader. Perhaps the retail merchant also says, “Here 's something new advertised,” and wonders whether it is a staple commodity reliable enough to put on to his shelves. Even the merchant, who knows how articles of merchandise rise into popular favor, may not realize that this commodity just brought to his attention, and which he assumes is new, has really been AA N'S FOOT-EAS Shake Into Your Shoes Ease, a powder for the It cures painful, 8 feet, and instantly takes the sting oat of corneand bunions. Inthe great est comfort discovery of the aze. Allen's FootEase makes tight-fitting or new shoes feel easy. It is a certain cure for ingrowing nails, sweating, callous and hot. Ured, aching feet. We have over 3,000 testimonials” TRY IT TO-DAY. Sold by all Druggists and Shoe Stores, 5c. Do Hot accept any substitute. Sent by mail for 26c. in stamps. FREE Zu ricrace sent by mail Address ALLEN 8. OLDISTED, Le Roy, N.Y. DON'T SUFFER FROM Wear a Comfort Natal-6lter which Glters the air through foe linen and prevents you from inhaling pollen, dust and otherirritating substances, Thoroughly. tested and merit pcoved in all climates Made of sterling silver,” ight weight, sanitaty and practically invisble. Cleamse under faucet of drop into boiling water. If you live in a dusty climate, work ina dusty place of use an auto, a Comfort Nasal-filter is an absolute necemity to comfort. Price, $2.00. UNIVERSAL SUPPLY COMPANY, Fourth Floor, Globe Building, St. Paul, Minn. The QuoinClub TLTLT Key Ps little 16-poxe monthls, half the size of mogazine rege, will be sent on request to any Bus- ines Man who is interested in advertising. Address Qsoin Chub 118 Fh Ave, WY. Hay Fever sold for years in the community where it originated. First. it gave satisfaction to a small circle of purchasers. Then the circle widened. Then its sales extended over a whole state. Finally its quality and stability were so marked that it became an artitle of national consumption. Many of the commodities advertised in maga- zines are of precisely this kind —things so successful at home that it is certain everybody will like them. They have to be that sort. Moreover, the single article a manuf: cturer advertises in magazines may be only one of a dozen that he actually makes. His other products are as honest nnd good valuc. But this one has a universal quality. It establishes itself on merit in any city, any state, any civilized country. Atfnulscturcrs who have developed their ond fainous commodity are unable to make anything that will compete with it. Very often the man who makes it could produce nothing to compare with it himself. This article, somehow, has a vast, human appeal. = There is survival of the fittest in commodities. When a manufacturer has developed something square enough and stable enough to offer the public everywhere, he usually advertises it nationally, in the magazines. en business men, who ought to know better, will look upon the advertising 2s a sign that he is “trying to force demand.” But really itis aptto bea sign that he is coming into his own. The advertising may be new. But that commodity is often st: ple. It has been developed and. per- fected byexperiments, both in man- ufacture and marketing, that would make any local experiments along the same line preposterous. Behin it already there is a broad, deep, basic, human demand that. will sell it wherever it goes, and sell more of it than of any similzr com- modity, and sell it longer. ‘The merchant who puts such a com- modity on his shelves may regard it as virtually sold before he puts it there. MENNEN’S BORATED TALCUM TOILET POWDER for After Shaving. © ana Penne tet oe Prickly He and Suabera, and aif afflictions of the skin, Removes ail Gior of perspiration, Get Mensea"e—the original, Sols ererywhere, or mailed for 85 cents. Sample GERHARD MENNEN €O., Newark, N. 3. comicbooks.com