Life, 1908-07-16 · page 19 of 26
Life — July 16, 1908 — page 19: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page promotes Welch's Grape Juice from Westfield, New York, featuring illustrated grape clusters. The advertisement emphasizes purity and safety—key selling points for the era. The claim that it "is not a medicine or a preparation" is significant: this likely responds to Prohibition-era concerns (early 1900s) about beverages masquerading as medicinal tonics when they were actually alcoholic. By explicitly stating Welch's contains no preservatives or coloring and is "safe," the ad reassures consumers of its legitimacy as a genuine juice product. The copy highlights the product's natural properties and appeals to health-conscious readers. Distribution details (fountains, groceries, drug stores) and the trial-offer pricing ($3.00 for a dozen pints, 10 cents for samples) reflect standard early twentieth-century marketing tactics. The decorative art shows stylized grape bunches, emphasizing the natural product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
elch’s} Grape Juice The safest, most beneficial and most satisfying of all summer drinks Wes GRAPE JUICE is not a medicine or a preparation. It is just the pure juice of choice, full-ripe Concord grapes transferred from the clusters to the bottle without preser- vatives or coloring matter. Its purity and freedom from adulteration make it safe; its natural tonic properties stimulate the j pes and its mild acid flavor quenches the thirst. A little satisfies, but a quantity does no harm. On draught at fountains; in bottles at groceries and drug stores. If your dealer doesn't keep Welch’s, send $3.00 for trial dozen pints, express prepaid east of Omaha. Book- let of forty delicious ways of using Welch’s Grape Juice, free. Sample 3-02. bottle, by mail, 10 cents. THE WELCH GRAPE JUICE COMPANY, Westfield, N.Y. comicbooks.com