Life, 1908-07-09 · page 14 of 20
Life — July 9, 1908 — page 14: what you’re looking at
What you’re looking at
This is a satirical "guide" mocking major American magazines of the era. The top illustration shows a Roman galley—a visual metaphor for these publications as vessels carrying content. The text parodies each magazine's predictable formulas: - **Century**: Civil War nostalgia and safe, dull stories - **Harper's**: Formulaic romance stories with pirates and Howard Pyle's signature illustrations - **Scribner's**: Adventure travel pieces by the same illustrators repeatedly - **McClure's**: Compared to a laundry; attributed (mockingly) to Mary Baker G. Eddy - **American Magazine**: The racist language here reflects period attitudes; satirizes Ray Stannard Baker's illustrated articles about political figures - **Munsey's**: Trivial content about royalty - **Everybody's**: Self-important editorial commentary and financial stock-pushing - **Collier's**: Over-designed covers with absurd imagery The card illustration below quotes *Othello*, likely reinforcing the mockery of editorial pretension. The satire targets these magazines' repetitive formulas and self-importance rather than political positions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Confidential Guide to the Magazines Any Old Month Century—Leading article on the Civil War, by Brigadier-Corporal Gritt, U.S. 4 entitled “Chewing the Grand Old Rag. Four dry-cleaned and perfectly Pasteurized stories by four decent, doddering citizens. One woodcut of a series of pai on the panels of the old-time And an article of interest on the Winding up with a little touch of sadness called “In Lighter Vein.” Harper's—Story by Mrs. Ward. Come in any time and stay as long as you like. One drawing by Howard Pyle, generally presenting some green-cyed and red-haired lady, not in society, being kissed to a stand- still by a cross-eyed but competent pirate— rosewood finish. Thirteen Goldingit sto- ries, illustrated by thirteen near-Howard Pyles, Article, “Are Potato Bugs Im- moral?” Finishing with inventory of the editor's personal effects—including furni- ture and underwear. Scribner's—Comtinuation of story com- mencing with birth of magazine, “Way Down in Old Kentuckessee, near Arkan- sippi.”” Remainder of magazine devoted to “Big Game Hunting on Staten Island,” “Up the Jungfrau in a Motor-Boat,” “How We Chased a Grasshopper up Pike's Peak.” The magazine is illustrated by Fred. Yohn, except when he is tired, then Alonzo Kimball does it. And when they both are taking a vacation, the illustrations “LE -EREES: tim ase TESA aa “A STERN CHASE IS A LONG ONE” are done by A. Kodak, the talented young Hungarian, McClure’s y much like a laundry— full of Car ‘This periodica? is ilius- trated by those rising young artists, Sarony, Rockwood, Brady and Pach. Edited by Mrs. Mary Baker G. Eddy. American Magazine—Chief feature is the colored supplement, by Ray Stannard Ba- ker, with portraits of forty-seven maltreated mokes, all shades, electrotype blacks, half- tone coons, elephant-breath bucks and malted milk mulattoes. An article by coln Steffens on the Punkness of Pokeepsic, and another by Ida Tarbell on some Presi- dential impossibility, with fifty-seven cork- ing good reasons why, illustrated with photos of the gent under inspection. Him alone, him together, him sitting on porch, legs crossed; him, legs uncrgssed; him at ages of two, four, eight, ten, twenty, forty, sixty, and to-day; without his lid, with lid and bull terrier; with lid, bull terrier, walk- stick and wife. Concluding with ser- mon in Norwegian by Peter F, Dunne. The Munsey—Long article, “Concerning None of our business, so skip to inside history of royal family of Wiener- wursts. Photos of Queen Wurst attired in whole family of royal heirs and heirines— all have the rickets. Eighteen pifflettes— unillustrated with pictures—by the office cat. Everybody's—A strip of linoleum with a buckwheat cake, a bit of ivory soap and a WHIP ME SUCH HONEST KNAVES.—Othello back comb glued to it—photoed in color (idea copyrighted—Ray Brown please no- tice!). That’s the cover. Each article and story is diagnosed, explained, analyzed and apologized for in italics at the beginning by the editor. Duel to the death in each num- ber between muck-raking and whitewash- ing. On every fourth page you are advised as to the exact intimate workings of the editor’s brains and cautioned against delay- ing to get in quick for a block of stock. Collier’s—Cover—ballet girl knitting a green sweater, seated on the back of a hip- popotamus on roller skates—full of mean- ing, but effective. Full-page picture— affrontispiece in 800 colors, by Jessie Max- field Leyendecker. One long article on the “Peruna Soul-Souse,” with illustrations cribbed from the daily papers. Ten cents. Perhaps it will be better next week. Harper's Weekly—And then some. “In the Silent Places”—a large tract of unirri gated mica, completely surrounded by Col- onel Harvey. Smart Set—One immoralette and a flock of dribbletines. Central idea of each—she loved not wisely but too often. Life—Flevating editorial, Profusion of pithy, pointful and perfectly painted pic- tures by peerless pensmen; hordes of highly humorous hits; countless coruscating car- toons by the continent's cleverest carica- turists, and slues of sweetly sentimental sketches, comicbooks.com