Life, 1908-07-02 · page 4 of 40
Life — July 2, 1908 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal satirical content. The ads include: - **Firestone Tires**: A company statement defending quality over cheap materials - **Solarclipse Motor Lamps** and **Wico Plugs**: Automotive accessories - **Bliss Electrical School**: Vocational training - **Rad-Bridge**: A patent medicine or supplement The only clear satirical content appears in small **anecdotal stories** embedded in the page: 1. A tale about Sir Luke Fildes and a portrait model becoming progressively paler 2. A story about a failed bank in Iowa with a humorous sign 3. A brief piece mocking an elderly man's forgetfulness These are light humor pieces rather than political cartoons—they target human foibles rather than specific figures or events. The page represents **Life magazine's mixed format** of advertising, consumer goods promotion, and genteel humor typical of early 20th-century publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE ‘Firestone’ TIRES “The Tires of Sterling Quality”* are constructed in a manner that other man- ufacturers would call ex- travagant, but they do not pay the tire bills. We about half the could save expense by constructing them of cheaper materi- als, but our object has been to make the best tires possible. They could not be better made, and are much better than is necessary to effect sales; but we take pride in setting the standard for high quality in pneu- matic tire construction. Branches and agencies almost everywhere FIRESTONE TIRE & RUBBER CO. AKRON, OHIO BLISS ELECTRICAL SCHOOL THE AMEER OF AFGHANISTAN of Afghanistan, The Breathless Model | \KVHEN Sir Luke Fildes was painting his famous picture, “The Village Wedding,” he employed a rustic to pose as model for the bridegroom. Soon after the artist had begun to paint the model tuned deadly white. “Are you ill?” asked Sir Luke, anxiously. “Naw,” said the man, ‘I be all roight, zur.” However, the painter made him rest awhile, but when he resumed work a little later the unfor- tunate “ bridegroom” became even paler than before, and in serious alarm Sir Luke asked him what was the matter. “It’s nawthing at all except the ’olding of me breath so long,” replied the model. For some extraordinary reason, he had imagined that it was necessary for him to refrain from breathing all the time he was having his portrait painted. —Bellman. When the Community Failed R. LESLIE M. SHAW, who used to be the favorite son of Iowa and who can’t be a prodi- gal yet, because you don’t hear of any fatted calves being cooked for him out in Manilla, Iowa (spell it with two I’s!)—Mr. Leslie Mortimer Shaw (no sym- bolism in the middle name) says that out his old way the people met the panic with something that, though Mr. Shaw doesn’t so describe it, must have been a combination of the courage of conviction in their heads and the fear of God in their hearts. He says that in a little town in Clinton County, where there was only one bank, and where that bank seemed likely to fail, the banker—it was a private bank—just closed his doors and hung out a sign that read as follows: THIS BANK AIN’T FAILED THE COMMUNITY'S FAILED WHEN THE COMMUNITY COMES TO AG’IN, THIS BANK WILL RESUME BUSINESS: —Saturday Evening Post. Uninherited Forgetfulness ie WAS a severe trial to Mr. Harding that his only n’s memory was not all that could be desired. “Where in the world he got such a forgetful streak from is beyond me,” said the exasperated father to his wife on one occasion. “What has he forgotten now?” asked Mrs. Hard- ing, with downcast eyes anda demure expression, “ The figures of the last return from the election on the bulletin board,” and Mr. Harding inserted a finger in his collar as if to loosen it, and shook his head vehemently. “Looked at ’em as he came past not half an hour ago, and now can’t tell me. “As I said to him, ‘If you're so stupid you can't keep a few simple figures in your head, why don’t you | write ’em down on a piece of paper, as I do and done all my life, long before I was your age! Youth's Companion Up to the Minute RS. STYLE: I want a hat, but it must be in the latest style. SuopmaN: Kindly take a chair, madam, and wait a few minutes; the fashion is just changing. —Human Life. Not Intentional HE little girl was very fond of pleasant days, and at the close of a heavy rainstorm petitioned in her prayer for fine weather; when, the next morning, the sun shone bright and clear she became jubilant and told her prayer to her grandmother, who said, “Well, dear, why can’t you pray, to-night, that it may be warmer to-morrow, so grandma's rheumatism will be better?” SOLARCLIPSE (two distinct rays) MOTOR LAMPS definitely solve the lighting problem. They positivel from two to three times more light than the ordinary | The light is thrown in fwo distinct rays—one havi the penetrating power of one thousand feet—the other short distance ray throwing the light directly in front of the car. THE AUTOMATIC SELF-ECLIPSING MECHANISM operated from the dash, makes it possible to “ eclipse” or cut out instantly the long distance blinding ray, when the car is used in the city, ‘All Solarclipse Lam ace prodvced under the Fuente fitted an gece are B gL Solar ‘ae Mion, leacription this wondedul lamp ia our 1908 catalog. Sent free upon request. Bad ' er Brass Manufacturing Co. 610 Lyman Ave. KENOSHA, WIS ihe ASK YOUR SUPPLY MAN FOR WICO PLUGS “THEY are far supetior to any plug on the market. They are practically self-cleaning and will not foul. This insures “ sweet” running. Reduces cost for plugs to less than half, and in- creases efficiency. You don't have to guess the gap distance—the micrometer adjustment permits of setting to a KNOWN DISTANCE—to 1-1000 of an inch. Send $1.00 for a trial plug- Mission oak, brass trimmed case with orders for five or seven plugs. Each plug guaranteed for one year. Wico Inspection Lamp Wico Charging Device Wico Ring and Roller Timer Volta Magneto Witherbee Batteries Wico Ignition Wire Witherbee Igniter Co. Makers of the famous ‘Witherbee Battery 1876 Broadway New York ARE YOU GOING TO MOVE? If you ate, of if you have done 80 recently, dent forget to noily LIFE of yout changed address. ce will not forward a posrat td as it Poe letter. Therefore each week's delay means a copy of LIFE lost. Don’t wait until you have moved before you notify us. When ordering a change give the old as well as the new address, Notice must reach us by Thureday to affect the following week's issue. “All right, I will,” was the quick response; and that night as she knelt she said, “O Lord, please make it hot for grandma.”—Harper’s. ‘ Subscription Department LIFE, 17 West Thirty-first Street, New York