Life, 1908-06-04 · page 43 of 44
Life — June 4, 1908 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains four commercial advertisements from the early 20th century: 1. **Club Cocktails** (top left): Promotes pre-mixed bottled cocktails as convenient for outings, marketed by Heublein & Bro. 2. **Angostura Bitters** (top right): Advertises a digestive tonic/"health" product with aristocratic credentials (noting patronage by German Emperor), positioned as a medicinal bitters for stomach health and appetite stimulation. 3. **Coca-Cola** (bottom left): A thirst-quenching beverage ad using period imagery. 4. **Life's Prints** (bottom right): An art print service offering reproduction illustrations, including the featured "Absent Friends" print by Alice C.D. Gibson. The page reflects early-1900s marketing strategies emphasizing convenience, health benefits, and cultural sophistication. The Angostura and Club Cocktails ads appear particularly relevant to the **Prohibition era's approach**, where medicinal/tonic positioning helped market alcohol-containing products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ogktajls 1 gor A Bottled Delight THE enjoyment of an outing is increased a thousand-fold with a bottle of delicious CLUB COCKTAILS on hand. They are always ready for use—no fuss or inconvenience to prepare. Simply an ideal blend of rare old liquors aged in wood and measure-mixed to exact proportions. Even the most expert mixer cannot produce at hap- hazard a drink as perfect in its exquisite flavor. Martini (gin base) and Manhattan (whiskey base) are universal favorites. G. F. HEUBLEIN & BRO. HARTFORD NEW YORK DR. SIEGE Ray 5 Sas o Puroeyors to H. M. the German Emperor and King of Prussia DR. SIEGERT’S, the only Genuine. Beware of Substitutes and Imitations “ ?? is a toast that really means somethin: Your Health! when Angostura Bitters is served. iN liqueur glass before meals and on retiring lends tone to the stomach and stimulates the appetite. A tonic of exquisite flavor. Delicious with grape fruit, lemonade, water-ices, cut fruits, lemon and wine jellies. 23 awards at Principal Expositions. Originated 1824. Send Jor free book of recipes and complete mixing guide J. W. WUPPERMANN, 44 West 34th Street, NEW YORK Ajter C.D. India Print in Brown, 18x 22in $2.00 A Suggestion for a Wedding Gut. Complete catalog showing 163 miniature illustrations of Life's Prints will be sent to any address upon receipt of 10 cents LIFE PUBLISHING COMPANY, 17 West Thirty-first Street, New York PRESS OF REOFIELO BROTHERS. NEW YORK comicbooks.com