Life, 1908-05-28 · page 24 of 24
Life — May 28, 1908 — page 24: what you’re looking at
What you’re looking at
This page is a commercial advertisement for Williams' Shaving Stick and Jersey Cream Toilet Soap, published in *Life* magazine (dated May 23, 1903, visible in header). It contains **no political cartoon or satire**. The ad promotes two grooming products by emphasizing their purity and quality—claiming 75 years of proven effectiveness. The "vacation offer" at center is a marketing promotion: druggists would give customers a free nickeled soap box with purchase of four cakes of Jersey Cream Soap, positioning the box as desirable for travel and camping. The testimonial quote ("I have often paid 50 cents or $1 for a box not half so good") functions as early advertising copy designed to build consumer confidence in the product's value. This reflects early-1900s advertising strategies targeting middle-class men concerned with grooming and summer leisure activities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Williams “sacr “The only kind that won't smart or dry on the face” A man’s face is too conspicuous and too easily marred torisk the consequences ofany shavingsoap that is not as pure and soothing as a test of nearly seventy-five years has proven Williams’ Soap to be. A COMBINATION that will add immensely to your summer's pleas- ure—Williams’ Shaving Stick in the nickeled hinged-cover box and— ersey © Toilet Soap The pure, creamy, refreshing qualities that have made Williams’ Shaving Soaps so famous are duplicated in Jersey Cream Soap for Toilet use. As a means of quickly popularizing Jersey Cream Soap, and as an inducement to try it thoroughly, we have made it possible (for a limited time) for any druggist to give to pur- chasers of 4 cakes of this soap, without extra charge, a handsome, nickeled, hinged-cover soap box. The soap is perfection, The box is a beauty and invaluable in traveling, camp- ing, yachting or at home. One man writes us: “I have often paid 50 cents or $1 for a box not half so good.” If your druggist fails to supply you, send 6oc. in stamps and we will send the 4 cakes Auten The J. B. Williams Company of soap and soap box a Department A, Glastonbury, Conn. by return mail. ; comicbooks.com