Life — May 14, 1908 — page 19: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a V Uaili) Lire's Marriage Contest CONTESTANTS: Please bear in mind that Hii contest (the conditions of which have been printed in previous issues of Lire) closes on May 16, 1908. Men No. s Irregular tho’ your income be, T bid you travel thru life with’ me. Variety is a spice, you know, And a jolly sport’can banish’ woe, No. 4 I think I'll make the poet mine, For to his rhymes you might incline— ‘The winner of the prize I'd be If be would write lines for me. No.1 so dear can be, your face I don’t inclite). But “seldom home" appeals to me— Bold speculator, come be mine! No. 3 smestic millionaire, I'm sure that you would be soe of all those five that I could choose for me. ch your bealth is poor, you say, t'would only bring me ad you not your wealth I'd like you best, I know No. 3 tEre T'd be yours for weal of woe, The contents of your will I'd know. My heart to you would then incline If man and money both were mine, No. s Number Five I'd choose to wed, id by him be always led; hough his habits are, 1 know, To his friends a source for woe. No.t The witty merchant I would wed, For he would be To foreign coffce-markets led— ‘And far from boring me. Bat ever Women No.2 Aniable Amelia, your angry fits incline To make love you even more, so tell me you'll be mine. you're disposed to go to shows, and talk, and spend may be, Jast set the pace, I'll pay with grace, for you're life itself to me. No. 3 Who cares if you a widow be? But if 1 could, as I incline, Make you with your snug income mine— Then “Oh, the difference to me!” No. 3 You are, dear widow, you must be, ‘The woman who will marry me Your good twelve thousand will, T know, Go far to antidote my woe. No. 3 Trelve thousand per annum looks good to me. No children, no poodles for mine. My socks you would damn, ‘sweetly reasonable" be; Gentle widow, to you ‘incline. No.3, A gentle, loving beart for mine: To you, sweet widow, I incline. Twelve thousand just for you and me To “scare the wolf” enough would be. No. ¢ a trainer of horses, the filly for me. you once break ‘em in, the better they'll be. Wants her breakfast in bed? ‘Well, I bet she'll get’ mine— She'll oct in the kitchen or go down the incline. No. 3 Gentle widow, I'd incline Without thy wealth to make thee mine, But with it, oh, I could be led To Hades, if thee would me wed. an ea sige Cand Deter tart nomtcted in, at St. 3 "e7. Colors—Red, tue, Brown, Green. 2s cents per pack; gold iss eat panier every here ot seat ronald on receipt of pice. Radcliffe & Co.. New York,144 Pearl 8t., & London, E.C, NE day a manufacturer came to a certain city in the Middle West to secure a distrib- uting point for a new line of goods. A new line. But not new merchandise. For such goods had been long in use. This manufacturer, however, made a better grade. He charged a little more. He proposed to explain, by magazine advertising, |how such merchandise is produced, how to recognize purity and quality, and why a trifling extra cost means good ale to the consumer. This city had three merchants in that line of business. : The first. was a _merchant-prince — estab- ished forty years, rich, prominent in business jand public affairs. He refused to handle this new line. “Why should I lend our reputation to build up your business? No advertising you can print in the magazines will make your word as good as ours in this city.” The second merchant was the largest com- petitor of the first. He was willing to order a small lot of the goods, but said they must take their chances —he didn't propose to let any outsider build on bis reputation, cither. The third merchant in this town was a be- ginner — obscure, hampered for capital. But this third man saw that the promotive work the manufacturer proposed to do, if actively backed up by himself, could be made a strong lever in building a new business. Now, the manufacturer needed a loyal dis- tributer in that town. Preferably a big one — the leading store if possible. But he had only his choice between a large luke- warm distributer like the second merchant, or an enthusiastic little one, like the third. Eventually The he chose the latter and gave him the exclusive agency, assisted him with advertising in the local news- papers, gave him favorable credits. When the magazine advertising |began the small merchant h these new goods in his tiny win- dow. Through ihe mails and the newspapers, too, he let people know chit he carried this identical line, in a full range of sizes, and that they could be eaahe nowhere He Qua [rs little 16-poge monthls, half the size of magazine page, will be sent on request fo.any Bus- tness Man who is interested in edvertising. Address Quoin Club day 11 BUA Avty NY. the manufacturer’s magazine advertising loyally and intelligently, and swung into the current of the new demand. That was five years ago. The other day a curious thing happened. Two men boarded trains in that town, went East, and walked into this manufacturer’s office to- gether to bid competitively for the agency for those goods. One was the merchant-prince. The other was his erstwhile competitor. They were eager to secure what both had refused five years before. Why? Because informing advertising, read by hun- dreds of thousands of people, had made goods bearing that manufacturer’s name the standard for quality and trustworthiness. These two merchants had heard that there might be an opportunity to secure this right and rectify their past error of policy. For that once obscure little merchant had grown toa point where he was selling his business to seek a wider field. Neither of them got this agency, however. The manufacturer informed them that it could in no way be affected by the sale of the present owner's baainess because it was part of his good-will — an asset that he had helped create, to be sold by him to his successor. National advertising by manufacturers in the monthly and weekly periodicals has put hun- dreds of new commodities on the merchant's shelves, increasing his turnover, and adding to the public comfort. The advertised commodity is what causes trade to grow fastest, not only in volume, but in quality of demand. For only the manu- facturer can undertake nowadays to show the consumer where quality lies, and only national advertising will do it. The best interests of merchant, consumer, and producer require a free channel for the advertised commodities from factory to fam- ily. The wisest retail practice to- is that which gives the adver- tising manufacturer good facilities for delivering what he has sold. else in that town. He backed INFORMATION WANTED “"zrezse Farm or Business lor sale. Not particular about location. ish to hear trom owner only who qilsell direct toNbuver.. Give price, Sescription ‘and stat can be bad. Address, Possession LDARBYSHIRE. Bez 385 Rochester, N.Y, CLARK’S 40 Tours to EUROPE Most comprehensive and attractive ever offered. FRANK C. CLARK, Times Building, New York - sat Shake Into Your Shoes Allen's Foot= Ease, a powder for the feet. It cures painful, swollen, emartin; nervous feet, and instantly takes the eth. oat of corns and bunions, the gre: est comfort discovery of the age. Allen's Foot=Ease makes tight-Atting or new shoes feel easy. It is a certain cure for ingrowing nails, sweating, callous and hot. tired, aching feet. We have over 80,000 testimonials” TRY IT TO-DAY. Sold by all Droggista and Shoe Storee, 256. Do not accept any substitute.’ Sent bj mail for 25e. in stampa. é FREE 2uriceace sent by mail, Address ALLEN 8. OLMSTED, Le Roy, N.Y. 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