Life, 1908-05-07 · page 2 of 48
Life — May 7, 1908 — page 2: what you’re looking at
What you’re looking at
This page is **advertising, not editorial content or satire**. It's a product advertisement for "Onyx" brand hosiery, distributed by Lord & Taylor wholesale distributors. The page displays approximately a dozen men's socks in various patterns—plaids, checks, stripes, and solids—arranged on a white background. The advertisement emphasizes that these are "novelties for Spring" available at leading shops, with pricing information (50¢ per pair for plain styles, prices varying for silk varieties). There is no political cartoon, satire, or social commentary present. This is straightforward early-20th-century product marketing aimed at retailers and consumers, promoting fashionable sock designs of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lord & Taylor Wholesale Distributors LOOK FOR THIS TRADE MARK ON EVERY PAIR E310—Black and colors—Plain lisle—is six thread heel and toc and jour thread all over. '325— Black and colors—Silk lisle. “Are the best I ever wore." 50. per pair, at all first-class shops. A few examples of Men's Onyx" Novelties Jor Spring—On sale at all leading shops. Ij you cannot purchase them of your dealer write to Dept. L, and we will nail you a pair oj any style postpaid on re ceipt oj price—sxoc. per pair. Broadway New York