Life, 1908-05-07 · page 14 of 48
Life — May 7, 1908 — page 14: what you’re looking at
What you’re looking at
This is primarily a **advertisements page** with no political cartoons or satire. It contains four distinct ads from circa 1910s-1920s: 1. **J. & F. Martell Cognac** — promoting French brandy through a New York distributor 2. **Peerless Motor Car** — advertising an automobile emphasizing quietness and engineering quality 3. **Needham Boston Garter** — men's garter with rubber button clasp, sold by mail 4. **Old Hampshire Bond Paper** — business stationery with an accompanying essay about how using quality paper reflects professionalism and competence The Hampshire Bond ad includes editorial content ("Defeated by Trivialities") arguing that attention to detail—including paper choice—signals business competence and prevents costly mistakes from poor first impressions. These ads reflect early 20th-century consumer culture targeting middle and upper-class men: luxury imports, automobiles, personal grooming items, and business supplies. There is **no satire or political commentary** on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR J.& F. GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO, New York The Peerless is a silent car TT HIS quality bas been developed to in this respect and refinement of 4 in motor car constrection. Silence, absence of vibration and easy riding qualities, as well as the excellence of its mechanical construction, appeal to all who investigate. The Models 50 herse-prwer = 118" | wheel base $0 herse-prwer 13216! whedl baie | THE PEERLESS MOTOR CAR COMPANY | 2449 Oakdale Street, Cleveland, Ohio igh state of perfection and for superiority the Peerless leads the year's progress Eighteen Twenty = BOSTON GARTER DESIGNED TO BE WORN WITH KNEE DRAWERS NON-ELASTIC TUBULAR KNIT LEG BAND ELASTIC ADJUSTABLE PENDANT NO METAL TOUCHES THE LEG Made with the Celebrated Virtue CUSHION RUBBER BUTTON CLASP Of your Haberdasher or sample palr on receipt of 25c, GEO. FROST CO. Sole Makers, Boston GOOD ALL THE YEAR ROUND “Defeated by Trivialities,” said a man of-talent whose life had been a failure- and that mistake showed how he had made all the others, Nothing is trivial that either defeats or conquers. It-is-not trivial to use the right or wrong station- ery any more than it is trivial to use the right or wrong words; to state your case clearly or to blunder. The standard paper Jor business stationery OLD HAMPSHIRE BOND “Look jor this Water Mark" is not generally used by men who make blunders: nor by men who forget that instant prejudice, of favorable impulse, is an important consideration. That it pays always to use Oto Hamrsuine Bonn for commercial stationery is the testimony of prudent business men. Prove this for yourself—have your printer show you the O1p Hamrsmee Bono Book of Speci- mens, or better still, write us for a copy. It con= tains suggestive epecimens of letterheads and other business forms, printed, lithographed and engraved on the white and fourteen colors of Oto Hamr- smire Bono. Please write on your present letter- head, Hampshire Paper Company | The only paper makers in the world making bond paper exclusively Hadley Falls, Massachusetts (South «8