Life — April 30, 1908 — page 20: what you’re looking at

What you’re looking at

This is a **full-page advertisement** for Pall Mall cigarettes from *Life* magazine (dated April 30, 1924). There is no political cartoon or satire here. The ad promotes "Him" cigarettes in "King's Size," marketed as appropriate for formal social occasions—banquets, clubs, and dinners. The copy suggests these are premium smokes for upscale settings. A coat of arms appears at bottom right, likely evoking British aristocratic prestige. The ad includes ordering instructions: if unavailable from local tobacconists, readers could mail thirty-five cents to Butler-Butler Inc. in New York to obtain them by mail. This straightforward commercial advertisement reflects 1920s tobacco marketing, when cigarette advertising was commonplace in mainstream magazines without health warnings.