Life, 1908-04-23 · page 4 of 24
Life — April 23, 1908 — page 4: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it's entirely **advertisements** from the early 1900s. The ads include: - **Cadillac automobiles** (Model G "Supremacy"), emphasizing speed, power, and mechanical reliability - **J. & F. Martell Cognac** brandy, established 1715 - **Brooks Brothers** clothing for steamship travel ("Going to Europe") - **Maia automobiles** by Daimler (German), touting modern engineering and reduced vibration These ads reflect the era's consumer aspirations: luxury automobiles as status symbols, imported spirits as sophistication, and quality clothing for international travel. The technical language emphasizes mechanical innovation—then a major selling point for automobiles and a marker of wealth and modernity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N° matter what price you pay for a motor car, even though it be $5,000 or more, all youcan get is, speed as fast as the road permits, power to take the hills, smooth and luxurious riding qual- ities. You can get all these in the "Model G” Cadillac at $2000. What's more, you get dependability and endurance to the limit of mechanical possibilities and at far less outlay for operation and maintenance than is possible with the big ‘‘road locomotiv: While the “Model G” is rated at 25 H. P., te- member “rating” is not all that counts. What counts is what a car act ually does, The ‘Model G” motor is not obliged to drive a heavy, cumber- some, poorly designed car, but it drives a light, neat, trim car whose weight is distributed where it ought to be, so that every possible ounce of power is delivered to the ground. The ‘Model G” is not a new and untried experiment, but in its present form it embodies that perfection made possible by two years experience in the hands of our experts and hundreds of users throughout the world, Give the Cadillac dealer in your Leqritory an opportunity to prove its worth. Send for Catalogue G 45. Prices include patr dash oil lamps, tatl lamp and horn. - CADILLAC MOTOR CAR CO., Detroit, Mich. Member A, L. A. aa it ——— 4 ‘a-cyl.—25 h. "$2000 1) j Model G CADILLAC Supremacy Roadster—$2000 Cognac (Founded 1715) Kk FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York SStpusnco 1% Fisted Bother e GX: ((RELOTHINGS | Gentlemens Parnishing a3, Coats and Rugs for the steamer. Special designs in Trunks and Bags. Send for booklet, «Going to Europe?” BROADWAY Cor. TWENTY SECOND ST., NEW YORK Merets the mame plate DAIMLER MoToreN- GESELLSCHAFT WIENER ~ NEUSTAOT Pronounced MAJA is the masterpiece of the master makers, the famous Daimler organization, which has embodied all its latest discoveries and best devices in this most modern conveyance — light enough to reduce tire bills and jump out, full speed, at a touch, yet rides like a heavy car, free from jolt or vibration; noiseless, perfect. MAJA is full size in every dimension, speed and carrying capacity. Sold direct to users at factory prices, eliminating the enormous profits of middlemen and agents, bringing these famous productions In reach of all lovers of good automobiles, Luxurtously appointed bodies trom the Cannstadt shops, our English works of of American production, as preferred. MAJA is extremely light, but will stand more hard work and abuse than any car heretofore offered—the result of special new materials never before used. MAJA IS NOW READY FOR DEMONSTRATION AMERICAN BRANCH MAJA CO., Ltd. S8th St., just Bast of Broadway, New York Maja Poreign Touring Service has its offices throughout the world and does everything for the auto tourist. Saves all the trouble, Write for information. Write for particulars, comicbooks.com