Life, 1908-04-23 · page 21 of 24
Life — April 23, 1908 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It features: **Main Advertisement:** A Budweiser beer ad using **Otto von Bismarck**, the 19th-century Prussian statesman, as its centerpiece. The ad argues that Bismarck's power and longevity (he lived to 89) derived from consuming German beer and malt beverages. The copy explicitly states that "like all Germans he believed in good eating and drinking, hence the juices of malt and hops were never absent from his table." **The Appeal:** This leverages Bismarck's reputation as history's greatest German leader ("Greatest of the Germans") to suggest beer consumption equals strength, health, and success. It's nationalistic marketing exploiting German pride. **Secondary Ads:** Include Philip Morris cigarettes and P.B. Ale, plus a "Comfort Nasal Filter" for dust protection. The page reflects early 20th-century advertising practices: making grand historical/nationalistic claims to sell consumer products with minimal scientific basis.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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