Life — April 9, 1908 — page 2: what you’re looking at

What you’re looking at

# Analysis This page contains **three advertisements, not political cartoons or satire**. The top-left advertises the **Cadillac Model G automobile**, emphasizing its power and luxury for $5,000+. The text compares it favorably to other "road locomotives," suggesting fierce competition in the early auto market. Top-right advertises **J. & F. Martell Cognac** (founded 1715), a French brandy sold in New York. The large bottom advertisement announces the opening of **The Piccadilly Hotel and Restaurant in London** (May 1908), located on Piccadilly and Regent Street. It emphasizes luxury, combining "science, art, refinement and practical experience" for high-end clientele. All three target wealthy readers—appropriate for *Life* magazine's affluent audience circa 1908.