Life, 1908-04-09 · page 2 of 20
Life — April 9, 1908 — page 2: what you’re looking at
What you’re looking at
This page contains **three advertisements, not political cartoons or satire**. The top-left advertises the **Cadillac Model G automobile**, emphasizing its power and luxury for $5,000+. The text compares it favorably to other "road locomotives," suggesting fierce competition in the early auto market. Top-right advertises **J. & F. Martell Cognac** (founded 1715), a French brandy sold in New York. The large bottom advertisement announces the opening of **The Piccadilly Hotel and Restaurant in London** (May 1908), located on Piccadilly and Regent Street. It emphasizes luxury, combining "science, art, refinement and practical experience" for high-end clientele. All three target wealthy readers—appropriate for *Life* magazine's affluent audience circa 1908.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N° matter what price you pay for a motor car, even though it be $5,000 or more, all you can get is, speed as fast as the road permits, power to take the hills, smooth and luxurious riding qual- ities. You can get all these in te “Model G” Cadillac at $2000. What's more, you get dependability and endurance to the limit of mechanical possibilities aud at far less outlay for operation and maintenance than is possible with the big “road locomotive: While the **Model G” Is rated at 25 H. P., re- member “rating” is not all that counts. What counts is what a car act- ually does, The ‘*Model G" motor is not obliged to drive a heavy, cumber- some, poorly designed car, J. & F. MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES | GENUINE OLD but it drives a light, neat, trim car whose weight Is dlstnbited wher it ought to be, so that BRANDIES MADE every possible ounce of power is delivered to the ground. The Model G’? is not a new and untried experiment, but in its FROM WINE present form it embodies that perfection made possible by two years experience in the hands of our experts and hundreds of users throughout the world. i . Sole Agents Give the Cadillac dealer in your territory an opportunity to ie G.S. NICHOLAS 6CO. prove its worth. Send for Catalogue G 23. New York Prices include pair dash ott lamps, tart lamp and horn. CADILLAC MOTOR CAR CO., Detroit, Mich. Member A. L. A. AE. A_TWENTIETH CENTURY PALACE ag nolL ty AND RESTAURANT LONDON PICCADILLY ano REGENT STREET, W. cnci¥®.o" EMORY. OPENS EARLY IN MAY,. 1908 SCIENCE, ART, REFINEMENT AND PRACTICAL EXPERIENCE APPLIED TO THE LUXURY AND COMFORT OF RESTAURANT AND HOTEL LIFE . There is nothing more striking in London than the Majestic Facades in Piccadilly and Regent Street, while the gorgeous and graceful interior contains the finest exemplification of XVIIIth century art both in England and France. For beautifully illustrated descriptive volume, write to Manager: THE PICCADILLY HOTEL AND RESTAURANT, “ Ps LONDON, we