Life, 1908-03-05 · page 3 of 36
Life — March 5, 1908 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising**, not satire or political commentary. The main content is a large advertisement for the Franklin automobile, highlighting "5 Franklin Facts" about its technical superiority: light weight, air cooling, easy riding, economy, and durability. Customer testimonials support these claims. The left column contains "The Literary Zoo," a brief essay by Jerome K. Jerome critiquing English novelists and discussing literature's role in society—unrelated to the car ads. Below are additional advertisements: one for steamer trunks by J.F. Parkhurst & Son, and one for "Rad-Bridge" life's bridge pad by Radcliffe & Co. **There is no political cartoon on this page.** The Franklin automobile illustration is promotional, not satirical.