Life, 1908-03-05 · page 27 of 36
Life — March 5, 1908 — page 27: what you’re looking at
What you’re looking at
This is **a full-page advertisement**, not satire—it's a straightforward corporate promotion for The Prudential Insurance Company of America (1907). The circular image depicts **Gibraltar**, a famous rock formation symbolizing strength and stability. The caption "If you see it in the policy, it's so" emphasizes trustworthiness. This was Prudential's actual logo/branding strategy of the era. The page lists impressive financial statistics: $272 million in life insurance issued, $1.337 billion total in force, and $141 million paid to policyholders cumulatively. It highlights new "Industrial Policy" and "Low Cost Ordinary Policy" offerings as making "More Life Insurance for Less Money." **For modern readers**: This represents early 20th-century corporate advertising emphasizing financial solidity during an era before government insurance regulation. The Gibraltar image—still Prudential's trademark today—was chosen to assure Americans that the company was as rock-solid as a famous natural fortification.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
272 Million Dollars Life Insurance, Issued and Paid for during 1907, on over 1,500,000 Policies, is the Magnificent Record of THE PRUDENTIAL Total Insurance in Force, Over $1,337,000,000 Seven and One Quarter ehullton Policies. Paid Policyholders during 1907, over - - 18 Million Dollars Total Payments to Policyholders to December 31, 1907, « over- - - 141 Million Dollars Loans to Policyholders, on Security of their Policies, Dec. 31, 1907, over 7 Million Dollars Tax Payments by Company in 1907, over - - 1% Million Dollars | REDUCTION IN EXPENSES IN 1907, ona Basis. af | Equal Premium Incomes in 1906 and 1907, nearly ~ ~ = ~ 1 Million Dollars | Gain in Insurance in Force, in 1907, Over 84 Million Dollars This was a Greater Gain than in 1906. ~~ 70\ The Prudential fi through its Splendid Equipment, Experience and Organization Has Given, Since the Introduction of the New Industrial Policy and New Low Cost Ordinary Policy More Life Insurance for Less Money Than Ever Before. The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey | JOHN F. DRYDEN, President Home Office, Newark, N. J. . comicbooks.com