Life, 1908-02-27 · page 20 of 20
Life — February 27, 1908 — page 20: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Williams' Shaving Stick, a men's grooming product manufactured by The J. B. Williams Company of Glastonbury, Connecticut. The ad showcases the product's packaging—a cylindrical stick in a nickeled box with hinged cover—and emphasizes its key selling point: it softens facial hair to produce better lather, making shaving easier and less irritating (the tagline promises it "won't smart or sting on the face"). The advertisement uses product photography and straightforward copy typical of early 20th-century marketing. There is no satire, political commentary, or hidden meaning—it's a straightforward commercial pitch appearing in *Life* magazine (February 27, 1908). The ad also cross-promotes Williams' Jersey Cream Toilet Soap.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: ay cr Williams Str “The only kind that won't smart or aryee t. we” Nickeled Box Hinged ver Williams Shavi st Stich can also be had in the leatherette-covered metal box as formerly. Williams’ Shaving Stick softens the beard. This softening quality 1 is the essence of easy shaving. It’s all in the lather. Williams’ Shaving Sticks sent on receipt of price, 25c..if your druggist does not supply you. A sam ‘estick (enough for 50 shaves) for 4c. mi ps. Address The J. B. Williams Company, Dept. A, Gl tonbury, Conn. et ASK YOUR DRUGGIST FOR WILLIAMS’ JERSE *EAM TOILET SOAP ' comicbooks.com