Life, 1908-02-20 · page 23 of 24
Life — February 20, 1908 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three distinct ads: 1. **Cascade Pure Whisky** (left): A straightforward product advertisement emphasizing the whisky's purity and quality—typical early 1900s liquor marketing before Prohibition. 2. **R&L Electrics** (right): Promotes electric automobiles as luxury vehicles with safety features like a "patented locking device" against theft and electric brakes. This reflects the era when electric cars competed with gasoline models as a viable transportation option. 3. **The March Metropolitan Magazine** (bottom): Promotes the magazine's March issue, listing article topics including motoring, stock markets, and food production—reflecting contemporary middle-class interests. The page captures early-1900s consumer culture and emerging technologies (automobiles, electric vehicles) before such advertising became regulated. There is no political satire visible.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— Fl & hal le R.&L. ELECTRICS are built on mechanically correct lines—are beautiful in appearance, perfect in fin'sh, luxurious in appoin:ments. Unquestionably the highest type of electric cars made. Something new—our pat- ented locking device, which preverts theft, and electric brake control, which renders machine absolutely safe. These wonderful improvements found only on R. & L. ELECTRICS. 4 See our nearest agent or write for beautifully illustrated 1908 t catalog, showing Coupe, 6-passenger Brougham, Baby Brougham, A Highball made of 6-passenger Landaulette, Stanhope, etc. CASCADE THE RAUCH fy LANG CR WHISKY CAR co., is rich with the mellowness of 621 Spt ee Chea 0. good distilling Pure as sunshine and open air can make its ma- teri to 8 MUDEL, EXTENSION COUPE GEO. A. DICKEL & CO., Distillers NASHVILLE, TENN 1p MODEL STANHOPE THE MARCH METROPOLITAN is cramped full of timely articles. Good fiction and artistic drawings. Several plates in full color. Some of the subjects: Motor Boating, Motoring The Stock Exchange and Its Influence on the Development of America Americanizing The World’s Food Products The World at Large—In Story and Picture THE METROPOLITAN COSTS $1.50 A YEAR, 15 CENTS A COPY. ALL DEALERS SELL IT THE METROPOLITAN MAGAZINE, 3 W. 29th St., New York City THE METROPOLITAN IS A SPLENDID ADVERTISING MEDIUM comicbooks.com