Life, 1908-02-13 · page 2 of 20
Life — February 13, 1908 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The left side features a Cadillac Coupe advertisement emphasizing its enclosed, weather-resistant design suitable for physicians, shopping, and opera attendance—appealing to affluent urban professionals. The $1,350 price (F.O.B. Detroit) highlights this as a luxury vehicle. The right side shows two advertisements: J. & F. Martell cognac (founded 1715) and Maja perfume, described as "The Sister of Mercedes." The Maja ad includes decorative text about a fictional character and references "Foreign Touring," suggesting international luxury goods marketed to wealthy consumers. Together, these ads target the same affluent readership with premium products—automobiles, spirits, and cosmetics—reflecting 1910s consumer culture and aspirational marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tater at the Peat fee New Vor, « Rain or Shine, it’s all the same in a Cadillac Coupe F.0.B bert $135 The Ideal Physician’s Car The Ideal Shopping Car The Ideal Opera Car The IDEAL CAR for any purpose where a two passenger en- closed motor vehicle is desired. The Cadillac Coupe comprises our regular single cylinder chassis with enclosed body. It is suitable for every day in the year, warm or cold, rain or shine, mud or snow, for city streets or country roads. In cold cr inclement weather the occupants are almost as well and com- fortably housed as they would be at their own fireside. In pleasant weather the front and rear windows may be lowered and the side windows opened, permitting ample air circulation. The coupe body may be removed and our runabout or four pas- Including three Oil Lamps and Horn many advantages over cars using other motive power. There are no noxious odors from gases. There is no waiting for the storage of power; you can replenish the tank with gasoline almost any place and be on your way in a few minutes. The Cadillac Coupe is luxuriously upholstered and trimmed and tichly finished both inside and out. It has every mark of dignity and refinement. It has all the single cylinder Cadillac characteristics of durability, constancy and dependability and is by far the least ex- pensive enclosed car to operate and maintain. Ask for our special Coupe Booklet and Catalog T 45. We can moke immediate deliveries CADILLAC MOTOR CAR CO., Detroit, Mich. Member A. L. A. M. J. & F. MARTELL — Cognac i F (Founded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York sars in reach of all lovers of good automobiles. Maja ts now ready for demonstration — Worth a trip t Amer. Branch Maja Co., Ltd., s8th Street, Just East of Broadw: