Life, 1908-02-06 · page 5 of 36
Life — February 6, 1908 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising** rather than satirical content. The ads promote travel destinations (Mexico, California, Southern Pacific railroad), stationery products (Whiting Papers), and a resort (The Kirkwood in Camden, South Carolina). The one substantive article—"The 'Cheaper' Magazines"—defends *The Evening Post* against criticism that inexpensive ten-cent magazines like *Century* and *Putnam's* represent lowbrow entertainment. The piece argues these magazines actually serve the masses respectably, offering both entertainment and instruction. It's a meta-commentary on magazine culture and class anxieties about popular versus elite reading materials—but this is editorial content, not satirical cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Old Mexico and California Two, coimbtés:of aveudeifal itnaate; Have you been to either? Why not go? You will find Old Mexico a country of unlimited attractions, of de- lightful climate, interesting customs, picturesque people. You will find California the land of perennial sunshine, fruit and flowers, where outdoor sports are indulged in every day of the year. Travel via the route that gives you a Unique Panorama of Two Republics United States and Old Mexico All the way from New Orleans - to San Francisco—through Louisiana, Texas, New Mexico, Arizona, California. Southern Pacific Sunset Route pases through a county of continuous seni surprises, and you travel on trains of superior equipment, latest diners, sleepers, observa- tion, chair, library cars, with clean motive power—oil-burning locomotives. Superior Service all the Way LH, Noting, C.E-P.A. F. Fy bome Gre 19 Broadway tine Street ee York Ne "Orleans THE KIRKWOOD on Camden Heights CAMDEN, SOUTH CAROLINA An Ideal Winter Climate | T. EDMUND KRUMBHOLZ Artists and lithographed in ten ster form. Copyrizht Lite Pub 35 cents; 3 for $1.00. ‘ra or sent direct, postpaid on receipt of price. ‘0.. New York, 144 Pearl 8t.,& London. E.C. ro, the attention of any philosopher who has found a stick to whittle. The wholesome habit of solitary meditation is not so easily debauched, and the person who permits elf that luxury is not likely to dissipate fine-spun futilities. The “Cheaper” Magazines NOT every one whose scheme of self ion includes a faithful perusal ly to its intellectual plane. Yet we did not suppose that it numbered among its readers a lowly intelligence that would presume actually to challenge its authority as an arbiter of literary taste. Such, however, is the case. A Saratoga correspondent takes his pen in hand to speak a word in defense of the “cheap” magazines, which had been the subject of a disparaging editorial ; and it is greatly to the credit of the Post that it prints his letter in full. The correspondent is caretul to make it clear that he is no outcast; he really prefers the Atlantic, Century and Putnam's, “But,” he continues, “I do not feel it any self-derogation to read the illustrated articles (barring fiction) in several of the cheaper magazines—in fact, I find some entertainment and instruction in them. * * & 'HE editors of the ten-cent magazines may well feel gratified. Of course, they know very well that in catering to the masses they are repelling more fastidious readers. As purveyors of literature to the- plain people they find their satisfaction (at least, so we understand it) in reaching the minds and hearts of the millions who otherwise would not read magazines at all. It is the policy pursued for similar reasons by the proprictors of the newspaper “yellows,” with the educational effect on the general public that nobody can deny. But the feeling that one is elevating the humble is not always sustaining to the consciousness of higher powers; and so the “cheaper” editors will prize the assurance that ‘‘self-derogation” does not necessarily attend an inspection of their wares (fiction excluded) by a prosperous and: educated reader. Pure French Literature E HAVE always maintained that the French were not frivolous at heart. Now comes M. Hugues Leroux and his earnest associates to clinch our contention. They would prove to Americans that France has nourished a higher form of literature than the output of Zola, Mau- passant, ef compagnie; and to this end they are taking pains possible only to the serious-minded. In attempting to esti- mate the degree of judgment and acumen possessed by these upright and sincere gentlemen in their mission of enlightenment, and to decide whether there is any real On Every Desk 9. This Trade-mark on every box Whether on escritoire or office desk, the presence of Whiting Paper for social or business correspond- ence shows appreciation of details that brings social or business success. WHITING Papers are quality papers—finishes and textures to suit your taste—shapes and styles that are right. Whiting is the name that signi- fies quality and correctness in paper for every correspondence purpose. When you think of writing, Think of WHITING. Obtainable at all the leading stationers. WHITING PAPER COMPANY 148-150-152 Duane St., New York Chicago Boston _ Philadelphia Mills: Holyoke, Mass. Around Porto Rico The special tours of The New York & Porto Rico Steamship Co, occupy three weeks, and are ideal yachting excursions on summer seas. ‘The steamers have every convenience, with only outside staterooms. They circle the entire island and stop at many interesting and historic localities. The ship is the tourist's hotel during thé*entire trip, +0 that the labor and inconvenience of land’ travel is avoided. ‘The special tourist rate for this cruise is $140, which includes every expense. Write for illustrated booklet. THE NEW YORK & PORTO RICO STEAMSHIP CO. 12 Broadway, New York, or Raymond & Whitcomb Co., New York, and all Principal Cities comicbooks.com