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Life, 1908-02-06 · page 3 of 36

Life — February 6, 1908 — page 3: what you’re looking at

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Life — February 6, 1908 — page 3: Life, 1908-02-06

What you’re looking at

This page is primarily **advertising**, not satire. The dominant content is a Franklin automobile advertisement featuring a detailed pitch about why buyers should choose a Franklin car based on weight efficiency and engineering superiority. The left column contains "The Literary Zoo," a brief essay about Abraham Goldfaden, a Yiddish theater pioneer in New York. The author discusses how foreign immigrants like Goldfaden enriched American culture despite modest means, using his funeral as an example of community support. The advertisements promote Franklin automobiles, a cruise to the Orient, and a Black Motor Buggy. There is no political cartoon or satirical commentary on this page—it's a straightforward magazine layout mixing cultural commentary with period advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ye A Poet Passes T# foreigners in New York are dis- concerting people. Their ways are not our ways. They have much to learn from us—much to unlearn before they can fall in step with the onward march of our Gvilization. And then again — When Abraham Goldfaden died, the other day, in his home on the lower East Side, all the Ghetto swarmed to his funeral. Unlike the Irish and Italians, the Jews spend little money on funerals; a pine box instead of a casket commonly encloses their dead. But this was the funeral of a great man. So a band of singers preceded the hearse, and the long line of carriages— yes, and of automobiles—that followed was as nothing to the crowd of men and women on foot—a crowd so numerous that it overflowed and blackened the spaces of Second Avenue where it widens at St. Mark’s. * * * HAT was Abraham Goldfaden’s title tosucha demonstration of the people’s grief and respect? Only this: that he was a poet, philosopher, playwright, and that all his life long (in Russia, Buda-Pesth, Paris, Manhattan) his philosophy, poems, plays, were informed with one dominant idea—the greater glory of Zion. Money was never Goldfaden’s god. Three years ago the manager of a Yiddish theatre in the Bowery found him slowly starving in Paris on the pension of 4o francs a month that proclaimed him a Rothschild bene- ficiary. New York has four theatres de- voted to the Yiddish drama; Goldfaden, enriched with a subsidy of $600, came here and wrote s for them. People called him the Yiddish Shakespeare. He had long been famous, and now he was fed; the Yiddish theatre is not, after all, a Broadway temple of the drama; and Gold- faden was content with his salary of $20 a month. * * * S WE remarked before, these for- eigners in New York are disconcerting People, and their ways are not our ways. It is true that we have no American Shakespeare. The climate, the food— whatever it may be that produces a national literature according to the theories ofthe late Hippolyte Taine—has not, some- how, conduced to the birth of genius. Possibly there are other causes, too. Atany Tate, we still await the coming of the great American novelist, poet, playwright. And when he does come, and when he dies, will our streets be blocked with men and women on foot, with a choir to lead the way? We wonder. Why buy such a costly handicap? “It takes power to move weight” Every pound of a motor-car costs money every time you move. Money for, gasoline, oil, repairs and, above all, tires. . What's the sense of buying usel s weight? | ‘The strong, high-power, light-weight rranklins give | increases speed and climbing power, makes Franklins easy And cuts the usual operating expense down almost to half. The Franklin is the only 4-cylinder motor-car that ever ran 9§ miles on 2 gallons of gasoline; the only automobile that ever ran from San Francisco to New York in 15 days, 2 hrs. 18 minutes; or from Chicago to New York in 39 hours 53 minutes. No heavy machine ever showed such efficiency, sustained power and endurance. What's the use of power that you can't use? What is the sense of paying big bills for the up-keep of a heavy complicated machine and getting no proportionate return? The light-weight, high-power Franklin means : This light-weight combined with ample strength except needless trouble and expense. The air-cooled Franklin engine cuts out the weight, trouble, and repair-expense of water cooling apparatus, and gets more power out of its fuel than any 1 gas engine ever built. The Franklin wood-frame is lighter than steel and at the same time stronger. The aluminum Franklin bodies are lighter than wood but stronger. Franklin cast- aluminum parts are stronger than alloy commonly used, but no heavier. ‘The Franklin drive: shaft is much lighter than an ordinary drive shaft but a great deal stronger, and so all through the machine. | you everything you can get in any heavy automobile to handle, agile, safe and durable. Ability that you can use; trouble avoided; dollars saved. The time to realize this is right now before you buy ‘Write today tor our 1908 catalogue, No. 22 28 h. p. Touring-car or Runabout, $2,850 42b. p. Touring-car or Runabout, 4,000 Prices f. 0. b. Syracuse, N. Y. H. H. FRANKLIN MFG. CO., Syracuse, N. Y. Member Association Licensed Automobile Manufacturers FRANKLIN 16h. p. Runabout, $1,750 P. Ca Four-cylinder Landaulet, $4,000 16 b. p. Touring-Car, 1,850 Six-cylinder Limousine,’ 5,200 x CLARK’S CRUISE OF THE “ ARABIC” 36,000 tons, fine, large, unusually steady. TO THE ORIENT February 6 to April 17, 1908 Seventy days, costing only $400.00 and up, in- cluding shore excursions. SPECIAL FEATURES: Madcira, Cadiz, Seville, Algiers, Malta, 19 days in Egypt and the Holy Land, Constantinopte, Athens, Rome, the Riviera, etc. 40 TOURS TO EUROPE Most comprehensive and attractive ever offered F.C. CLARK, Times Building, New York 133 “Get The: ata price to suit you direct for a BLACK MOTOR BUGGY Butlt for country roads, hills mud, Eegine10H.Pu2 cylloders, ale o heels, double brake. quality Bively tate and teilable. - Write for Boo! BLACK MPO. CO. 126 E-Onle Sts Chicage, TIN comicb ooks.com