Life — December 26, 1907 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Pronounced “My-yah” THE SISTER OF MERCEDES The Daimler Motoren Gesellschaft, builders of the jes car, have turned over their entire Austrian works to the manufacture of anew and improved car, called MAJA (pronounced ‘* Mi ’*), embodying all their best features, greatly simplified, refined, improved where improvement was possible, and have made cir leading car in order to market it themselves, avoiding all the commissions of middlemen and/agents, and the mistakes in marketig their product in the past. The output of the Daiml ‘orks has been generally recognized.as representing the leading and foremost automobile productions of the world. There have been vastly greater sums paid for Daimler productions than for any other car in the world, and now, through the medium of the Maja car, these great creations are within reach of every 4utomobile buyer. ___ Maja motors are much more powerful than anything heretofore produced of equivalent size. They are vastly simpler than any- thing Europe has ever offered, and no motor in the world can approach Maja fot absolute silence. Maja costs more to manufacture than any previous model; but, by the ecanomies of direct marketing, is placed in easy reach of every user of good automobiles, The Maja car will pass through the hands of no middlemen or agents, and with the exception of Germany and Austria will be sold direct by the Maja Company, Ltd., with offices and branches in London, Paris, Stuttgart, Hamburg, St. Petersburg and New York. Full particulars from the American branch of the Maja Company, Oo 30 West 58th St., New York. Tel. 1393 Columbus. is first famous success in honor of is daughters, wat creation, exoodying every ; You are invited to attend “!Maja's" debut at the Importe improvement that time and t wrought under his skill—h é Automobile Salon, from December 28th to January 7th, at Madison Ik crowning achievement—| has named for another Square baa er, Fraulein Maja Jellinek, the “Maja” car (pronounced are Garden. M The Maja car is therefore in fact and in name the full sister of As ebetiaing, Male” Bes been secdeaad (ss tendics 508 jercedes. The Story of Chartreuse phiné, near cnoble, in France, the Carthusian Monks (Pére Chartreux) began the manufacture of their celebrated liqueur calle “Chartreuse.” In 1got the French government expelled them fron their monastery, taking possession of all the property and permitting the official liquidator to foist upon the public, through a dealer in wines anc liquors, an imitation of the famous old liqueur, the secret formula for w'" was known only to the monks. This decoction, called “Chartreuse,” put up in the old bottles with the old labels under which the original cordia had acquired world-wide fame and reputation, and since 1904 a very limitec quantity of it has actually been sold in this country. In 1905 the Carthusiar Monks, having meanwhile settled in Spain, brought suit to restrain the sale of the spurious or imitation “Chartreuse,” the result being an injunction prohibiting the sale of any liqueur under the old label not made by the Car- thusian Monks save in conjunction with a label reading: “This liqueur although made at the Grande Chartreuse in France, is not made by 1° Carthusian Monks, but under the direction of Mr. Lecouturier, appointec. liquidator of their property after their expulsion from France,"—which, of course, had a tendency to condemn the article in the eyes of the public. Since the confiscation of their property and expulsion from France, the monks continue the manufacture of their liqueur at Tarragona, Spain, using the secret recipe or formula, having taken the same with them from France to Spain and employing identically the same ingredients used by the order three hundred years ago. This delicious nectar, when made in France, called “LIQUEUR FABRIQUEE A LA GRANDE CHARTRE but since the establishment of the monks at Tarragona, they have adopted new label, which reads: “LIQUEUR FABRIQUEE A TARRAGON PAR LES PERES CHARTREUX,” which the public is now becoming G. S. NICHOLAS & CO. familiar, though the monks still retain the legal and exclusive right to the old name, labels and bottles. No liqueur associated with the name of the Car- Sole Agents, New York thusian Monks (Péres Chartreux) and made since their expulsion from France is genuine except that made by them at Tarragona, Spain. SE hundred years ago, among the rugged mountains of Dau comicbooks.com