Life, 1907-12-12 · page 19 of 20
Life — December 12, 1907 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (circa 1908, based on dates visible). The content is a mix of book listings and paid advertisements. **The cartoon** (top left) is a small satirical joke: a man asks a "Professor" how much he charges for writing love letters, requesting to know the price difference between "plain or sloppy" versions. The humor relies on the idea that love letters could be mass-produced by professionals—a commentary on the commercialization of romance and the absurdity of outsourcing intimate correspondence. **The main advertisement** promotes *The Smart Set*, a magazine described as offering "the best fiction, the best poetry, the best essays" with "a high standard, one that is different." This appeals to educated, "discriminating people"—marketing it as sophisticated reading for the elite. **Other ads** include travel tours to Europe and the Orient, Hartshorn shade rollers, Whitman saddles, and book recommendations—typical early-1900s consumer products targeting middle and upper-class readers of Life magazine. The page reflects early 20th-century American consumer culture and the growing market for leisure reading and travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Porto Rico Jeal yachting have every They cide and histor og the exe and tradi 140, which booklet MSHIP CO. Principal Cen “HOW MUCH DO YOU CHARGE FOR—ER—LOVE LETTERS, PROFESSOR ?”” “WHICH KIND, PLAIN OR SLOPPY?” Latest Books Home, School and Vacation, by Annie W. Allen. Moughton, Mifflin and Company. $1.25.) Admiral’s Light, by H. M. Rideout. (Houghton, Miflin and Company. $1.50.) The Jessop Bequest, by Anna R. Burr. (Hough- ta, Mifflin and Company. $1.50.) A Calendar for Saints and Sinners. (Forbes and Company, Chicago.) Twenty-three Tales, by Tolstoi. (Funk and Wag- lls Company. $0.75.) The One Dog and the Others, by Frances Slaugh- x. (Longmans, Green and Company. $1.50.) Whose Home Is the Wilderness,” by W. J. Long. and Company, Boston.) he Code of Victor Jaillot, by E. C. Carpenter. G.W. Jacobs and Company, Philadelphia That Affair at Elizabeth, by Burton E. Stevenson. Geary Holt and Company. $1.50.) Ina pinch, use Allen's Foot-Ease, Words to the Wise and Others, by Ellen B. Sher- tan. (Henry Holt and Company. $1.50.) The Maxims of Methuselah, by Gelett Burgess. | Frederick A. Stokes Company.) The South Americans, by Albert Hale. Bobbs-Merrill Company, Indianapolis.) Books and Reading, by M. J. Moses. Mitchell Kennerley. $1.50.) The Roosevelt Panic of 1907, by Adolph Edwards. Asitrock Publishing Company.) The Children and the Pictures, by Lady Tennant. (Te Macmillan Company. $1.50.) Browning's Italy, by Helena A. Clarke. (Baker aed Taylor Company.) The Red Feathers, by Theodore Roberts. (L. C. Pie and Company, Boston. $1.50.) The Holly Tree Inn and A Christmas Tree, by Castles Dickens, (Baker and Taylor Company.) (The Whitman Saddles KNOWN THE WORLD OVER WE ite the tole manufacturers of the celebrated Whitman Saddles and Specialties. We im- port and manufacture everything for the saddle horse, from “saddle to spur."” © (Every man and woman interested in horse- | } back riding should have our book. WE MAIL IT FREE The Mehlbach Saddle Co. (Gecceuors to Whitman Saddle Co.) = » 108 Chambers St, New York HARTSHORN SHADE ROLLERS Bear th ame of Stewart “Hartston on label ouctapereasotctsreuint, 40 TOURS TO EUROPE =< Wood Rollers CLARK’S CRUISE OF THE “ ARABIC” 16,000 tons, fine, large, unusually steady. O THE ORIENT February 6 to April 17, 1908 Seventy days. costing only €400.00 and sp, incleding SrECITL aa rCaaS shale coats erie, “Algiers Days tm Egypt and the tol Coestantisopter Aten the Riviera, ce. Tours Rousd the World tc ens Stiractive ever offered. ¥. CCLAWK, Times Mullding, Sew York Do You Get Your Share Every Month? January February March April May June July August September October November December Tens of thousands of readers throughout the world are de- lighted and profited each month of the year by THE A MAGA OF ZINE CLEVERNESS It has the best fiction, the best poetry, the best essays. It has made its own unique place in the hearts of discriminating people by having a high stand- ard; one that is different. Why not have your share of the delight and profit ? Single Copies, 25 cents - Annual Subscription, $2.50 ESS ESS PUBLISHING COMPANY 452 Fifth Avenue, New York City comicbooks.com