Life, 1907-12-05 · page 52 of 68
Life — December 5, 1907 — page 52: what you’re looking at
What you’re looking at
This page from Life magazine (circa early 1900s) contains advertisements and two notable editorial items: **Advertisements:** The top half features three ads promoting consumer goods—dental hygiene, Jaeger brand underwear (claiming physician endorsement), and John Jameson whiskey—typical of the era's marketing tactics. **"Water Spreading Fire":** A brief cautionary anecdote about firemen unknowingly making a calcium carbide fire worse by applying water, illustrating public ignorance of chemistry. **Medical Anecdote:** A London dental hospital story where a patient's tooth extraction proceeds painlessly because the anesthetic capsule *failed to break*—the patient was rendered unconscious entirely by *hypnotic suggestion* and belief in the anesthetic. The passage satirizes the power of psychological expectation over actual medical intervention. **"The Teddyssey":** An advertisement for a book by Otho Cushing featuring drawings about Theodore Roosevelt, presenting his life in the style of Homer's *Odyssey*—a humorous literary parody popular during Roosevelt's presidency. The page is primarily advertising and light editorial content rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Strong's Arnica _ Tooth Soap be, preserves while it beautibes—sweet- C H. STRONG & CO. CHICAGO, U.S.A. —_— JOHINJAMESON Ask any conscientious dealer * * * what are standard woolens. He will answer “Jaeger.” WH ISKEY Ask any leading physician what is the best health under- wear. He will answer “Jaeger.” Can you afford to disregard such endorsement? Write for samples and booklet of particulars. First in popu- larity because Dr. Jaeger’s S. W. S. Co.’s Own Stores first in quality. Yor Fi Ave Mabey Lane Brookiyne gut Fetes se he Panucthaerse a ta all Principal C Sole Agents W. A. TAYLOR & CO, ‘ew Ye Water Spreading Fire astance of ignorance of the prop- c of calcium occurred recently ive tons of carbide had been placed near a quantity of inflammable material, which suddenly caught fire. ‘The firemen, instead of removing boxes of carbide with hooks, smashed them, and then turned water upon the con- tents, ‘The result was a great development of acety- tene gos and adestructive fire, which might have been 2 little practical knowledge of chem- istry. -Y. ‘outh's Companion, RITING to a London paper, a medical man tells this story: “A remarkable incident happened recently at'a London dental hospital. A young woman went there to have five tecth extracted. The anesthetic decided upon by the dental surgeon was ethyl chloride, and this was administered by the usual form of apparatus. An india rubber cap is placed over the patient’s mouth and nostrils, and connected with it is a bag into which a sealed capsule of ethyl chloride is introduced. By the turning of a screw from the outside the capsule is broken and the anwsthetic liberated. The screw was turned, the patient went off gradually into the usual condition of insensi y, five tecth were ex- tracted, and the patient awakened without fe any part of the operation. The whole case appe perfectly normal. Only when the young woman had left the room and the apparatus was being made ready for another patient, was it discovered that the capsule of ethyl chloride had by some mischance not been broken at all, The whole condition of insensibility had been brought about by the self hypnotism’ of the patient. The idea that an “THE NEXT TIME I GO TO SWALLOW anxsthetic was being administered was so strong in A HAIRPIN, I'LL TAKE A LITTLE PEPSIN her mind that she had passed into insensibility TO AID THE. DIGESTION.” entirely by hypnotic suggestion.” The “Feoorssey Drawings and Text by OTHO CUSHING The Teddyssey The Rooseveltian Saga in Homeric Form ‘The Severely Classic Style of the Drawings and their Heroic Narrative Form will recom- mend them to Students of the Past and Present. Bound in Boards with Illustrated Cover Thirty-two Large Pages $1.00 Postpaid LIFE PUBLISHING COMPANY 17 West 310t Street, New York comicbooks.com