ComicBooks.com Register / Loginit's free!

Life, 1907-12-05 · page 50 of 68

Life — December 5, 1907 — page 50: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — December 5, 1907 — page 50: Life, 1907-12-05

What you’re looking at

This page mixes **advertising with satirical fiction**. The main narrative (right column) is a short story titled "The Trail of the Midgley Tread" that parodies romantic melodrama: two men duel over a woman, neither is hit, and they reconcile to drink together. The joke's twist: the "duel" was actually staged theater. The woman reveals she's a famous actress, and her manager explains the duel story is now valuable publicity—"worth thousands"—for her theatrical opening. The satire targets how **sensational news gets manufactured and exploited** for commercial gain. What seemed like genuine drama becomes mere marketing fodder. The page is dominated by **automobile advertisements**: Hartford Midgley Tread Tires and Northern Motor Car Company pitch reliability and value to 1908 consumers. The bottom section, "Changing Times," mocks class distinctions—a jeweler prioritizes a farmer customer over an impatient Wall Street man. The overall message: modern life is increasingly theatrical and commercialized.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: s i | “1d set my heart on this,” I cried, looking at = my second fiercely. “It’s a terrible disappoint. ment. Still” | “Be generous,” whispered the clerk. | “Iwill!” I exclaimed. ‘“‘Only—nothing of this to the others! My honor!”” The unwavering in — ” he exc aimed. “We are all swom trail of the Hart- . 4 By this time we had arrived at the rend ford Midgley ¢ i My hated rival opened his bag of pistols. Tread Tire is a ‘ was given the choice. Paces were marked off. trail of safety, ce We stood at thirty of them, back to back. “Gentlemen,” said the doctor, “are you . é ready? Then fire!” faction. / es We turned simultaneously and piunked away Itis almost crim- at each other. inal negligence to drive any automobile at any aX Not strange to say, neither fell. The smoke "oe : hig i : \lifted on an undesecrated battlefield. time of the year which is not equipped with | “Gentlemen,” asked the doctor, “are you satisfied ?” We both agreed we were. “Then,” said the proprietor, cheerfully, as he Clinchea : opened up his bag, “let’s all have a drin! Because with the Midgley Tread you can NEVER slip or skid on * es never forget and leave it at home. It does not look ugly; can not making up for lost time. The next morning as I service and satis- break and fly off, or does not need constant repairs. Made by < came down to breakfast I saw the ’bus for the Hartford, ‘ train standing at the door. And she—the one I The Hartford Rubber Works Co. Conn. loved—the one IT had fought for—dressed in BRANCHES: NEW YORK, 85 Chambers St.and s7thSt.& Broadwa; traveling costume, stood in the doorway. ance Michigan Ave.; BOS TON, 454 Auantic Ave, and s079 Boylston St 3cU ND, : When she saw me she came forward, holding that Euclid Ave.: DETROIT 390 Jefferson Ave's DENVER, 964 roadway in her hands a town paper. the: PHIA, 1425 V ; BUFFALO, 225 Main St LOS ANG: “T was so afraid you wouldn’t be down to see | us off,” she said, “and I want to thank y | you were so good. See!” She held up the paper. I hastily read the headline | “DESPERATE DUEL FOR HAND OF 5 ; x ? FAMOUS ACTRESS “De Vebteulon, Gay at FOUGHT IN MOUNTAIN GLE “It’s simply everything to me,” she went on. “What do you mean?” I exclaimed, as the | young chap, his face wreathed in smiles, saun- tered up and joined us. “I’m her manager,” he explained. “We open next week at the Savoy. Great thing you did for us, old man! Such an original story to get into MOTOR CAR co., DETROIT the papers! Why, it’s worth thousands. down for the opening night and I'll gi F 1908 the Silent Northern embodies the same strong, enduring construction box.” For LIVO inate has given it supremacy for five successive years, iss MORE POWER, dv: to large cylinders, larger valves and other refinements. Five years’ experience snanufacturing this one type insures that perfection of detail necessary to ive you reliability and low cost of maintenance. This car will prove to be for you, as t has been for others, a genuine money-saver—and give you every pleasure and comfort possible to get from any car regardless of price. Investigate—find out for yourself. Send for Catalog. The Silent Northern 24.2 H.P. Sh rainy 1M: rating’ . . $1600 ‘i, = , | Changing Times Tovenre j “LJERE'S a Wall Street man out in FeO: Beleg nounced the shop boy. —— full temp and XM Member Association of “You wait on him,” said the jeweler. “I'm busy tool equipment, 3 Licensed Automobile Manufacturers with this farmer gentleman. That Wall Strect feller doesn’t want anything more than a collar-button, | judge."—Washington Herald, ont,” ane was b and o I angel Bowir broad comicbooks.com