Life, 1907-12-05 · page 47 of 68
Life — December 5, 1907 — page 47: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes The Prudential Insurance Company's new "Low Cost Policy" for life insurance. The page uses a shield emblem (referencing Gibraltar's strength) and claims the policy provides family protection, home security, and accessible cash. Key marketing points: over 25,000 policies sold in fifteen weeks, $30 million in ordinary life insurance issued, endorsement from business and professional men across all regions. The advertisement targets middle-class readers worried about financial security—a significant concern in early 20th-century America before social safety nets existed. The "Do you want to make money?" closing line recruits agents to sell the policy. **Modern context**: This represents early mass-market life insurance marketing, when such products were still relatively novel and required aggressive salesmanship to convince Americans to adopt them.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Good Times or In Bad Times Life Insurance In The Prudential Is Always Certain and Secure. ipvou SEE ITIN THE POLICY-|7'¢ 5 The Prudential Policy cee THE sew A Magnificent Contract, Protects the Family, fags © PUDENTIAL All Guaranteed. ser. STRENGTH OF | Guards the Home, "GIBRALTAR Nothing Like It Offered } Provides Ready Cash. : Before. OVER 25000 PEOPLE HAVE BOUGHT The New Low Cost Policy THE PRUDENTIAL Endorsed by Business and Professional Men NORTH—SOUTH—EAST—WEST The Greatest Success in Life Insurance. Public Pleased—Agents Enthusiastic THIRTY MILLION DOLLARS of Ordinary Life Insurance Issued in the First Fifteen Weeks Shows the Popularity of the New Low Cost Policy. —_ | Send your age nearest birthday for rates and full particulars. Address Dept. O. THE PRUDENTIAL. INSURANCE COMPANY OF AMERICA / rated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office: NEWARK, N. J. |_DO YOU WANT TO MAKE MONEY? potcy "were atrect tous tonne Adurces Dept: comicbooks.com