Life, 1907-12-05 · page 45 of 68
Life — December 5, 1907 — page 45: what you’re looking at
What you’re looking at
This page contains **advertising rather than satire**. The dominant content is a full-page advertisement for the **Elmore Model Forty automobile** ($2,500), which the manufacturer promotes as "The Car that has No Valves." The advertisement's pitch is that the Elmore's lack of valves, along with its six-cylinder design and "continuous turning power," eliminates common car troubles. It makes grandiose claims—repair costs "practically nil," runs 2,000 miles on one battery set, and represents superior engineering theory compared to traditional four-cycle engines. The page also includes announcements for **Life's 1908 Calendar** (a collectible publication featuring artwork by prominent illustrators) and an advertisement for **Smith Speed Indicators** (automotive dashboard gauges). There is no political cartoon or satire on this page—it represents typical early 1900s magazine content mixing editorial matter with automobile and consumer product advertising aimed at wealthy readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= || a : <NoValves “= The Elmore Model Forty nse $2500.00 ht be \ The information which it con- tains is so remarkable—so very much out of the ordinary—that this ad- vertisement will have failed in its pur- pose if it does not impel you to consult with the nt on 4A = f nearest Elmore agent at once. ily Ny ge A car in which repair cost is practically nil because it contains no eves A car which will run for 2,000 miles on one set of ordinary six-inch dry deficiencies or complications in engine construction, ignition s} she is A car that will drain those cells to so low a point that cell, ordinaril usage of valves by which repairs are rendered necessary. gaged carded as uscless for other cars will operate the ELMORE. in whi Da aber oe Cold A car that to the unbiased investigator puts the four-cycle theory of con- 4 Sean all troubles due to batteries, timer or coils are cut out" struction into a defensive attitude and has helped to hasten the wide- ut that Be whi ignition sy: asi spread adoption of the six-cylinder idea—a vain effort to approach tted in Acar in which the ignition system ceases to be any occasion for thought or through increased cylinders, cost, and complications, the marvelous 74 + ciency of the ELuore continuous torque. must A car which has not a single valve and consequently none of the troubles “fliciency of th 4 incident to valves, cams or springs. A car that is doing so many almost unbelievable things in the hands of A car equipped with continuous turning power, which means—no idle several thousand owners that our chief difficulty is to find plain English stroke—and an impulse from cach cylinder with every turn of the fly- words which will convey to you an adequate idea of the wide gulf that wheel. separates it from the ordinary four-cycle car. a shot Write for the Elmore literature—but see an Elmore agent. THE ELMORE MANUFACTURING CO. MEN 2904 Amanda Street, CLYDE, OHIO . ENGLISH mith SPEED INDICATORS Calendar 1908 TYPE No. 8—One of our many handsome Dashboard Combination Fixtures for Automobiles. Price, complete, $150 A “SMITH*’ PERFECT SPEED INDICATOR with trip and season mileage re- corder. Note the long arc (834 inches) making the indication extremely sensitive and easy to read. Absolutely accurate at all speeds. The dial of each instrument is hand- u r ble p , marked under test, to compensate for possible variation in the individual eprings. ‘The CALENDAR is both useful and beautiful, which expsins ite continued and driving cable revolves very slowly, eliminating breakage and wear. growing popularity. The 1908 issue is an improvement on its predecessors. SMITH" EIGHT« A ‘a ; as The principal drawings are by W. Balfour Ker, R. M. Crosby, C. Clyde Squires, A“SMITH c EIGHT: DAY: CLOCK especially designed to aaay aime? Henry Hutt, Bayard Jones and others of LIFE’S best artists. It consists of A COMMUNICATOR (8 signals) especially designed for limousines, Pressure of twelve special reproductions and a cover on beavy cardboatdy 1534 2123 one of the buttons inside the vehicle lights the corresponding lamp and rings a bell. inches, held together with a silk cord and handsomely boxed. It has decorative Better than a speaking tube. Venaniuest "i ie i ji Before buying several separate instruments, look through our catalogue of combination attach- ques in color, making each page, as iv is turned over, a freth joy to the eye. ments (free on request). All our instruments are of thesame high grade as our famous watches Price $2.00 Each Postpaid and clocks—hand-made, separately tested and guaranteed, Dealers wanted, LIFE PUBLISHING COMPANY Motor Watches in handsome cases for Christmas Gifts ‘to the Motorist 17 West Thirty-first Street New York City S. SMITH & SON, Ltd., (Dept. F.) 116 Broad Street, New York ‘OW in its fourth year, LIFES CALENDAR has its fixed place in thousands of American homes. A calendar is a necessity, and when a thing of use is also a thing of beauty it serves a double purpose. LIFE'S comicbooks.com