Life, 1907-12-05 · page 43 of 68
Life — December 5, 1907 — page 43: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not satirical cartoons. It features four commercial promotions typical of 1908: 1. **Truffault-Hartford Shock Absorber**: Promotes suspension technology for automobiles, claiming it smooths rough roads. 2. **Cadillac Model G automobile**: Emphasizes that Cadillac's quality matches more expensive competitors, priced at $2,500 for the Model H touring car. 3. **Gibson Calendar**: Announces Charles Dana Gibson's 1908 calendar—described as possibly his last—featuring twelve illustrations, priced at $2.00. Gibson was famous for his "Gibson Girl" illustrations. 4. **Cascade Pure Whisky**: A spirits advertisement using poetic language ("Mellow as Moonlight") and imagery of moonlit fields. The page reflects early 1900s consumer culture, showcasing luxury goods (automobiles, whisky) and cultural products (Gibson's prestigious artwork) targeted at affluent readers. No satire or political commentary is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TRUFFAULT-HARTFORD SHOCK ABSORBER Every day of service adds emphasis to the fact that the chief difference between Cadillac Model G and cars of the most ex- pensive types is in price, not performance. Time after time it has proven its superiority over competitors of double its cost and thrice its rated power. Let a demonstrator convince you by actual tests; then you will appreciate why Model G is the advance favorite for 1908. Speedy, silent, responsive, always dependable. Described in catalog GR. Cadillac Model H, another luxurious four-cylinder touring car, is de- scribed in catalog HR. Thirty horse-power; 50 miles an hour; $2,500. The Truth About the Automobile and What It Costs to Maintain One is the tide of a 64-page booklet of actual facts and figures compiled from sw: tements of a large umber of users of the sturdy single-cylinder Cadillacs. Get a free copy by asking fot Booklet No. ‘These smaller Cadilacs—Model $ Runabout, $850, and Model T Touring Car, $1,000, are described in Catalog TR. CADILLAC MOTOR CAR CO., Member A.L. A.M., Detroit, Mich. “Renders Rough Road Relief” The spring action of a car affects its smooth running qualities. Proper control ofthe sprigs prevents excessive osilation which insures less wear and tea, longer life of tires, greater speed and genuine comfort. This control of the springs can be secured only by the use of the Truffault-Hart- ford Shock Absorber. The device that makes cobblestones and rough roads seem like asphalt. ‘Write for Rough Road Booklet to Department D HARTFORD SUSPENSION CO. E. V. HARTFORD, Pres. 61 VESTRY STREET, NEW YORK Mellow as Moonlight oes and that soft, rich, smooth, mellowness that distin- poe “ CASCADE HE GIBSON CALENDAR. Mr. Charles Dana Gibson has practi- cally retired from the field of illustration and this may be the last of the comes from the ripe, carefully selected) grain—infinite celebrated calendars to bear his name. ‘The 1908 edition comprises twelve of his best drawings and consists of twelve sheets and decorative front care in distilling, absolute purity and proper aging. Page, size 1214 «151% inches, tied with red silk cord and daintily boxed. : Cascade is a genuine sour mash. Price $2.00 Each Postpaid GEO. A. DICKEL & CO., Distillers LIFE PUBLISHING COMPANY, 17 West 3lst Street, New York NA yy TENN comicbooks.com