Life, 1907-11-28 · page 17 of 20
Life — November 28, 1907 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire. The top left contains a straightforward **beer advertisement** for Evans Ale, using the common early-1900s pitch that ale drinkers should appreciate its quality. The dominant content is a **subscription promotion** for *The Metropolitan Magazine*, offering manicure sets, fountain pens, Kodak cameras, and boats as incentives to solicit 20+ subscriptions. This reflects the era's aggressive magazine circulation wars, where publishers competed aggressively by offering elaborate premiums to subscription salespeople. The page also lists new book releases from major publishers (Century Company, Harper Brothers, McClure Company), and promotes *Life's* own 1908 print catalog at bottom. **For modern readers:** This reveals how magazines sustained themselves pre-radio/television through direct subscription sales networks incentivized by valuable prizes—a now-obsolete business model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ale drinkers five thanks : This $8.00 Manicure Set and $6.00 is yours if you for all the goodness contained will secure 20 subscriptions to ’ in every ttle o! THE nt | METROPOLITAN MAGAZINE THE METROPOLITAN MAGAZINE is launching y roturn itte ae ‘ the greatest subscription ia selieg fg 28 els0 for the aid which it gives t. j campaign ever inaugurated € patton can i promotes the happiness and z in the history of the publish- apt ars Motel, Clab and Restaurant ! ing business. We are offer- fed wok or ing a wonderjul series of he regula ‘ valuable prizes and liberal viccougbel Hl The Red Reign, by Kellogg Durland. (The ‘ ‘ . L commissions this season to aehtanotte: Hi century Company. $2.) 5 i representatives who secure Lincoln in the Telegraph Office, by D. H. Bates. (. “ . subscriptions to the Metro- Century Company. $2.) i y politan Magazine. her and Baby Plays, by Emilic Poulsson. (The s "ae Not only is this one of Century Company. $1.23.) ne jor ise ios Old Spanish Masters. (The Century Company. the greatest subscription %) & Dp campaigns, but it also 1s for tee ff Tom, Dick and Harriet, by Ralph H. Barbour. 5 Soot offers the richest harvest moron fg Tee Century Company. $1.50.) ie ; a for solicitors of sub- The Fire Divine, by Richard Watson Gilder. 5 scriptions, for the value The Century Company.) 3 P r of the prizes and the trethusa, by F. Marion Crawford. (The Mac- > : Lar “4 amount of the commis- ise Bs ten Company. $1.50) ce 3 : ou sions are to be in keep- hewt spiel airy Cori $:) lamb Nail:Sertes: “(Tbe ing with the campaign. Teles of @ Wayside Inn. Thumb-Nail Series. The Century Company. $2. For 5 Subscriptions, a $2.00 Seal Bill Book and $1.50 Cash ——}_ & Fravels with a Donkey. Thumb-Nail Series. (The “15 “ “6.00 Fountain Pen “* 4.50 Century Company. $1.) 20 an 8.00 Mirror “6.00 Camp and Trail, by Stewart E. White. (The 50 ‘a 20.00 Kodak “ 15.00 « Octing Publishing Company. $1.25.) 60 * 24.00 Watch oo 18.00 * alled In, by Elizabeth Stuart Phelps. (Harper “75 “ +. 30.00 Boat ~ 2250 * Brothers. $1.50.) : erald and Ermine, by the author of Martyrdom The above are only a few of the liberal prizes to representatives. ‘mpress. (Harper and Brothers. The Spirit of Old West Point, by Morri . Each subscription taken earns a prize and a cash commission. Your cash aa Houghton, Mifflin and Compan commission and the value of your prize is in proportion e polution, by Henry T. Jones. (Appeal to jovthe ‘aumbar of subechiptiona taken. shies Reason Press, Girard, Kansa’ ina. s Career, by Christina G. Whyte. (The Yacnillan Company $1.50.) . Absolutely No Competitive Prizes Offered The Apple of Discord, by Earle A. Walcott. . (Tee Bobbs-Merrill Com . Indianapolis.) Write at once for our Illustrated Circular entitled ““A Prize Package Which May By Neva's Waters, by J. R. Carling. (Little, Be Worth Many Dollars to You.” Brom and Company. $1.50.) ° fed Comte en ee CS THE METROPOLITAN MAGAZINE Thanksgiving, edited by R. H. Schauffler. Dept. L1. 3 West Twenty-ninth St. - Li. “ yard and Company. $1.) ns Gentlest Art. (The Macmillan Company. N. Y. City, N. Y. ) The Daughters of the Little Grey Hou Manion A. Taggart. (The McClure Company.) The New Missioner, by Mrs. Wilson Woodrow. eae aden, Tre mecurel] NOW READY—The 1908 Catalogue : Life’s Prints Reproducing in carefully printed miniatures, 163 of LIFE’S latest and best pictures by Hutt, Clay, Read, Balfour Ker, Blashfield, Gibson, Gilbert, Budd, Flagg, Bayard Jones, Squires, Broughton, Jacobs, Stewart. Hanna, Grant. Phillips, and others. LIFE'S PRINTS provide an inexpensive but not cheap form of mural decora- tion. They are embellishments for any home, the most costly or the simplest. Nef on the back. Colory—Ked, Blue, The new Catalogue will be sent to any address on receipt of ten cents, by B. “35 cente. Gold edge 35 cents. wud: at i #e. LIFE PUBLISHING COMPANY, Seventeen West Thirty-first Street, New York ——— comicbooks.com.