Life, 1907-11-21 · page 31 of 32
Life — November 21, 1907 — page 31: what you’re looking at
What you’re looking at
This is primarily a **title/advertising page** for Life's 25th anniversary issue, not a political cartoon page. The page announces that the January 2, 1908 issue will reprint the first number of Life from 1883, celebrating the magazine's quarter-century. Advertising rates and submission deadlines are listed for potential advertisers. The actual advertisements shown are product pitches typical of the era: a Truffault-Hartford shock absorber for automobiles (emphasizing smooth rides on rough roads), a 1908 Packard automobile, and Cascade Pure Whisky. These ads reflect early 1900s consumer goods and emerging automobile technology. There is **no satire or political commentary** visible on this page—it functions as an administrative/commercial announcement for the magazine itself, documenting Life's business operations and advertising rates during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TRUFFAULT- SHOCK ABSORBER “Renders Rough Road Relief” The springy action of a car affects its smooth running qualities. Proper control al the springs prevents excessive oxcillation which insures less wear and tear, longer Me of tires, greater speed and genuine comfort. This control of the springs can be secured only by the use of the Truffault-Hart- ford Sheet Absorber. The device that makes cobblestones and rough roads seem Ike asphalt. i Write for Rough Road Booklet to Department D HARTFORD SUSPENSION CO. £ V. HARTFORD, Pres. 61 VESTRY STREET, NEW YORK 1908 Cwentp-fifth Birthday Humber January Second, Nineteen Hundred and Eight WILL CONTAIN, IN ADDITION TO THE RECULAR PAGES OF TEXT, A REPRODUCTION OF THE TEXT OF THE FIRST NUMBER OF LIFE Advertising forms close December Eighteenth . LIFE COPY MAGAZINE COPY dee page, 8x10. . . $250.00 60 cents per Agate Line | 4x10 Magazine page . . . $134.40 “te st + 125.00 | Magazine % page. . 67.20 “4x5... 62.50 Magazine { page. . 33.60 ADDRESS COMMUNICATIONS RELATIVE TO ADVERTISING TO PSIAH_ JUDSON HAZEN, Advertising Manager, 17 West 31st Street NEW YORK | BURTON R. FREER, Western Manager, 1204 Marquette Building, Chicago \ Nature Herself Provides CA PURE mind 4 because by honest, old fashioned method of distilling all the life and vigor of the grain is retained. The rich mellowness of Cascade r minds one of waving fields of grain, dancing sunlight and glistening dew drops. GEO. A. DICKEL & CO., Distillers comicbooks.com