Life — November 7, 1907 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

One year ago we promised you remarkable results in the 1907 Elmore because of two cardinal features in its construction: Con- tinuous turning power and the ab- sence of all valves. Fresh from the brilliant fulfillment of that promise, we come to you now with the absoluteassurance of a betterment equallyas vital as either of the others,to wit: We now havewith the installation of the Atwater-Kentspark generator the most perfect system of ignition ever placed in an automobile. ‘That you may immediately appreciate the extraordinary nature of this newest Elmore development, let us sry that with this system of ignition the Elmore four cylinder car has repeatedly run 2,000 miles on one set of six small dry cells, If you still fail to grasp the far-reaching significance of this improvement, let us explain further that this means practically am entire season's ase of your car on two sets of dry cells—with which every Elmore is equ If you will try and conceive in addition to this economy of current, an ignition system in which you absolutely escape all the mental strain and worry incident to the troubles which arise from batteries, timer of coils — you will begin to understand why we rank this achievement in importance with th que of the Elmore two- cycle motor and its freedom from valves. As to the incalculable advantages of the latter, the evidence of years attained a volume in 1907, which actually removes the entire question from the realms of controversy. The great increase in six cylinder cars is in itself a confession of the inherent defectiveness of the four-cycle principle of intermittent impulses—and an admission that the continuous turning power of the Elmore is indispensable to the perfect car. ‘We would advise every owner in America who wishes to keep in touch with the most important development in automobile construction to study the valveless two-cycle Elmore for 1908. Send for Catalogue A, which speaks specifically of the advantages of the new ignition system. Elmore Forty, $2500.00, F.0.B. Factory. Elmore Thirty, $1750.00, F.O.B. Factory. THE ELMORE MANUFACTURING. CO. —#47%.__- 2904 Amanda Street, CLYDE, OHIO Exhibitors at the Madison Square Garden, New York, from Nov. 2d to 9th; Coliseum, Chicago, Nov. 30th to Dec. 7th. TRUFFAULT- HARTFORD SHOCK ABSORBER MELLOW AS MOONLIGHT CASCADE ee WHISKY “Renders Rough Road Relief” The Life and Vigor of the Grain While “Mellow as Moonlight” and “The Life and Vigor of the ‘The springy action of a car affects its smooth running qualities. Proper control 7 e - RTP cf the spuiigh yecveats clcsmite cacllatca which tances lees’ wreai ‘tnd ‘Coats longer Grain” partially describe the goodness of Cascade Pure Whisky life of tires, Al rad speed and genuine comfort. noth ut Cascade itself fully describes it ‘This control of the springs can be secured only by the use of She Troe Hat ' f ~. ford Shock Absorber.’ The device that makes Zobblestonce and Toads The indescribable life and mellowness that distinguishes Cascade e asphalt. comes from of best materials and most careful methods, ‘Write for Rough Road Booklet to Department D HARTFORD SUSPENSION CO. Geo A. Dickel & Co E. V. HARTFORD, Pres. 61 VESTRY STREET, NEW YORK Nashville Ter comicbooks.com