Life, 1907-11-07 · page 16 of 50
Life — November 7, 1907 — page 16: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from an early 1900s Life magazine, containing no political cartoons or satire requiring historical context. The advertisements showcase products marketed to affluent gentlemen: - **J. & F. Martell Cognac** — luxury French brandy established 1715 - **Peerless automobiles** — a 1908 seven-passenger car emphasizing improved engineering while retaining proven features - **Boston Garter** — men's hosiery with a cushioned button clasp that "never slips, tears nor unfastens" - **Old Hampshire Bond paper** — business stationery with an accompanying moral lecture: using cheap paper reflects poorly on one's character and personality The only editorial content is a brief **moralizing message** about stationery: the page criticizes businessmen who use inexpensive paper, arguing that quality materials reflect personal integrity. This reflects early 20th-century class anxieties about appearance and social standing. The page illustrates Life's role as both satirical magazine and upscale advertising vehicle for wealthy readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J. & F. MARTELL Cognac (Founded 1715, FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York 1908 Seven-Passenger Peerless car illustrates true progress. Good points have not been discarded because they are old, nor other good points re- fused because they are new. Peerless principles of design ane cén- struction and high standard of materials have been maintained. ‘The 1908 model has a splendid parent in the 1907 car, whose tested and proven excellencies it has retained, Added to these are higher power, larger wheels, longer wheel base and double ignition system. The Peerless principles of design were already established, but a few changes in the use of these principles have given increased efficiency. Weite teday for Neva Mlustrated Catalogue"Q,” which fully describes all the Peerless Models PEERLESS MOTOR CAR CO. (sMemter a.t..4..1,) 2449 Oakdale St., Cleveland, 0. GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD CUSHION BUTTON CLASP LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sample pair, Silk soc.. Cotton ase Mailed on receipt of price GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY “BA The Name is stamped on every loop— The “All the world hates a stingy man.” But good many users of “stingy” business stationery are innocent offenders. If they knew The standard paper jor business stationery OLD HAMPSHIRE BOND “ Look jor the Water Mark" jand if they stopped to consider that the paper carrying their messages and signature carries also their personality and chara¢ter, there would be a much smaller demand for cheap paper. Otv Hamesnine Bonn is the standard paper for business correspond- ence. Look for the watermark in the most important letters you receive. Meanwhile, let us send you a specimen book showing letterheads and other busi- ness forms, printed, lithographed and en- graved on the white and fourteen colors. Hampshire Paper Company ‘The only paper makers in the world making bond paper exclusively ‘South Hadley Falls, Massachusetts 40 comicbooks.com