Life, 1907-10-31 · page 22 of 22
Life — October 31, 1907 — page 22: what you’re looking at
What you’re looking at
This page contains **no cartoons or satirical content**—it is entirely devoted to advertisements and promotional material typical of early 1900s magazines. The ads feature luxury goods marketed to wealthy consumers: - **Andrew Usher & Co.** advertises Scottish whiskies (Exceptional, Special Reserve, Old Vatted Glenlivet) - **The Gorham Co.** promotes wedding silverware, emphasizing heirloom quality and timeless design - **Smith & Son** showcases automobile dashboard instruments (speedometers, clocks, communicators)—reflecting the novelty of motorcar technology - **Johann Maria Farina Cologne** advertises authentic German perfume, warning against counterfeits The page reflects **Edwardian-era consumer culture**: expensive imported goods, automotive innovation, and emphasis on authenticity and craftsmanship. There is no political commentary or satire—merely commercial messaging targeting affluent readers of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G. S. NICHOLAS & CO. Sole Agents, New York Wedding Silver OST of the Gorham Silverware which was presented at weddings a generation ago is in use to-day. It is through ability to create designs that hold their charm during a lifetime of daily use that the Gorham Company has won such widespread fame. This autumn’s display of wedding silver is rep- resentative of the best ideas in classic and modern designs. It is especially interesting in new effects, exhibited now for the first time. The Gorham Co. Fifth Avenue . ENGLISH mith SPEED INDICATORS TYPE No. 8—One of our many handsome Dashboard Combination Fixtures for Automobiles. Price, complete, $150 A “SMITH** PERFECT SPEED INDICATOR with trip and season mileage re- corder. Note the long arc (834 inches) making the indication extremely sensitive and easy to read, Absolutely accurate at all speeds. ‘The dial of each instrument is hand- marked under test, to compensate for possible variation in the individual springs. The driving cable revolves very slowly, eliminating breakage and wear. A “SMITH” EIGHT-DAY CLOCK especially designed to withstand vibration, A COMMUNICATOR (8 signals) especially designed for limousines, Pressure of one of the buttons inside the vehicle lights the corresponding lamp and rings a bell. Better than a speaking tube. Before buying several separate Instraments, look through our catalogue of combination attach- ments (free on request). All our Instraments are of the same high grade as our famous wat and clocke—band-made, separately tested and guaranteed, Dealers wanted. S. SMITH & SON, Ltd., (Dept. F.) 116 Broad Street, New York Space 29s at the Madison Square Garden Shee. SEND FOR OUR FREE BOOK “The Perfume of Reyalty A dainty little brochure giving information invaluable to women of refinement who wish the fines of perfume. It gives the Story of the invention and manufacture of the origi- nal and only genuine Johann Maria Farina Cologne, also com- plete means for identification and sizes and Styles of bottles containing the genuine Johann Maria Farina Cologne ‘The trade-mark below ts closely counterfeited by Imitators save for the name of the United States Agents, Mesers. Schieflelia & Co, of New York, which is printed (2 74d at the lower if hand corner of the label’ ‘De sure that the bette you get x . Cologae Is put up in the three styles and shapes here. If your dealer does not supply the genuine, write usaad we ‘will tell you how to gett. Schieffelin & Co., New York Sole Agents for t comicbooks.com