Life, 1907-10-17 · page 44 of 44
Life — October 17, 1907 — page 44: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not a political cartoon. It's a full-page ad from *Life* magazine (October 17, 1907) promoting the Peerless Motor Car Company's 1908 Model 18. The image shows an early automobile with passengers on a scenic road, emphasizing the vehicle's reliability and refinement. The tagline "All That The Name Implies" suggests Peerless's established reputation. The advertisement targets affluent readers by emphasizing the car's principles of "simplicity, accessibility and reliability"—marketing language designed to appeal to early motorists. The scenic backdrop implies leisure and freedom, key selling points for automobiles in this era when car ownership was still a luxury. This reflects early 1900s car marketing, when automobile companies advertised in high-end magazines like *Life* to reach wealthy potential buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
October 17, 1907 The 1908 Model 18 is now offered to the public as a devel- opment and refinement A of previous models, with no radical changes. Built on the well-known Peerless principles of simplicity, accessibility and reliabil- ity; recognized everywhere as a full guarantee. Write to-day for Advance Booklet “Q,” which fully describes the Peerless Models PEERLESS MOTOR CAR CO., 2449 Oakdale St., Seren Member A.L. A.M. comicbooks.com