Life, 1907-10-17 · page 35 of 44
Life — October 17, 1907 — page 35: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a full-page advertisement for Rambler automobiles, published in *Life* magazine circa 1908. The ad promotes two 1908 Rambler models (34 and 31) manufactured by Thomas B. Jeffery & Company in Kenosha, Wisconsin. Model 34 is a five-passenger touring car priced at $2,250; Model 31, with a detachable tonneau, costs $1,400. Both emphasize "Service, Economy and Comfort." The decorative typography and side-profile illustration of an open-air automobile are typical of early 20th-century automotive advertising design. The ad directs readers to a private exhibit at a New York showroom during automobile shows and offers an advance catalog. This represents how *Life* magazine monetized through advertising while maintaining its satirical editorial content elsewhere in the publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Patek Pombo Automobiles For the year 1908 the entire facilities of the Rambler factory will be devoted to the production of two Models, 34 and 31. Model 34, a five-passenger touring car with four-cylinder vertical motor, 32 horse-power, has selective type transmission with shaft drive. The wheel base is 112 in., wheels 36 in., with 4 in. tires. Price, fully equipped, $2,250. The same chassis, however, with appropriate changes in detail, will be equipped with a roadster body with rumble seat, at the same price. Model 31 is a five-passenger touring car with detachable tonneau, equipped with the Rambler unit power plant, comprising double op; motor, multiple disk clutch and planetary transmission entirely enclosed. Price, fully equipped, $i 400. This model can be furnished with torpedo deck in lieu of the tonneau, at $1,300. Both models have been brought to the highest possible degree of perfection in every detail that insures Service, Economy and Comfort A complete line of 1908 Ramblers will be shown at a private exhibit at the salesrooms of the Homan & Schulz Company, 38-40 West 62d Street, New York City, during both New York Automobile shows. You cannot afford to miss making a critical inspection of these 1908 models of The Car of Steady Service. Advance catalog now ready ; write for a copy to-day Thomas B. Jeffery & Company Main Office and Factory, Kenosha, Wis. Branches and Distributing Agencies: Chicago, Milwaukee, Boston, Philadelphia, San Francisco Representatives in all leading cities comicbooks.com