Life, 1907-10-17 · page 12 of 44
Life — October 17, 1907 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains four commercial advertisements: 1. **Brewster & Co. Automobiles** - showcasing a luxury "demi-limousine" automobile body for the Mercedes chassis, positioned as high-end American craftsmanship. 2. **Johann Maria Farina Cologne** - emphasizing authenticity and brand protection against counterfeits, with warnings about identifying genuine bottles. 3. **Brazilian Cigars** - featuring a caricatured Brazilian man ("Senhor"), advertising imported cigars as a novelty product newly available in the United States. 4. **Andrew Usher & Co. Scotch Whiskies** - promoting premium whisky brands. The page reflects early 20th-century consumer culture and marketing targeting wealthy Americans. The Brazilian cigar ad uses ethnic caricature typical of period advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Brewster & Co. Automobiles SHOWING A BREWSTER DEMI-LIMOUSINE BODY ON A 45 MERCEDES Automobile bodies of every style ready for mounting: also made to order to meet special requirements. Cars complete, mounted on leading chassis kept in stock, and ready for immediate delivery. No coach work in Europe or America surpasses this work in quality or design. Engine and body repairing done in shortest time by skilled workmen only. Brewster & Co. Broadway and 47th Street, New York — Johann Maria Farina Cologne is the original and only genuine cologne. You cannot buy « preparation of the same composition under any other name. The formula is a secret one that has been kept in one branch of the Farina family for over 200 years; it never has been disclosed to an outsider. “Wi THE BOTTLES AND THE LABEL fay" The trade-mark above is closely counterfeited by imi- tators save for the name of the United States Agents, Messrs, Schieffelin & Co., New York, which is printed in red at the lower left hand comer of the label. Be sure that the bottle you get has that name on it, also note the word Gegenuber in the second line. To assist in remembering it, cit out the facsimile. Te cenuine Johany Mata Paria Fa de Cologne put pin thee Sietagd Shey of batten wich ar shows Sere’ "Thee ea decaey imttatioa bas Its Sorts so more lisueg. scenic ad Dead for Fran Booklet, The Perfume of Royalty.” which grea the story Sts mranutctare and complete means of kesiecation falsy atl since and styles of bottles. If your cealer does not supply the genulve, write ‘et and we will tell you how to get it Schieffelin & Co., New York *“ctisa'sii,"* Until Now Senhor— You have never had opportunity of buy- ee in your own United States these rarest cigars of the world ns. Brazil Qurinpening ace, recent conglded with Meu. Dannemann & Cia, largest Beazthan anulaguren, paters of cigars for the highea circles of Europe, bolders of \6 gold merals and diplomas, including Grand Prix, Lin, 1904, cable’ ye xclanely to Fama precious varieties at from 20 to 60 CENTS EACH, in bones of 25 and over. randy we haveon deport Mf raqua One ofthe smaller shapes G. S. NICHOLAS & CO. Sole Agents, New York comicbooks.com