Life, 1907-10-03 · page 8 of 36
Life — October 3, 1907 — page 8: what you’re looking at
What you’re looking at
This is primarily a **page of advertisements**, not political satire. There are no cartoons or caricatures with political meaning. The page contains four product ads from around 1907: 1. **Andrew Usher Scotch Whiskeys** — promoting premium Scottish spirits 2. **Old Hampshire Bond stationery** — arguing that proper business letterhead provides "proper introduction" and overcomes prejudice 3. **Boston Garter** — a men's garter with a "cushion button clasp" that won't slip or tear 4. **Viyella Flannel** — advertising new 1907 fabric patterns for various garments, emphasizing it "does not shrink" The only social commentary is implicit in the Hampshire Bond ad: that formal stationery signals respectability and helps overcome business prejudice—a reflection of early-20th-century class consciousness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AL RSES: G. S. NICHOLAS & CO. Sole Agents, New York One may push his way into a prominent office and get a reluctant hearing, but it is wiser to be properly introduced. The standard paper Jor business stationery OLD HAMPSHIRE BOND “Look Jor the Water Mark” is the stationery which gives any business letter the proper introduction. Why should it be necessary to overcome a prejudice? How it is done is next in importance to what is done. That it pays always to use Oto Hamrsminz Boxo for commercial stationery is the testimony of prudent business men. Prove this for yourtelf—have your printer show you the Orb Hamranine Bon Book of Speci- mens, or, better still, write us fo: a copy. It contains suggestive epecimens of letterbeads and other business forms, printed, lithographed and engraved on the white and fourteen colors of Otp Hamesuine Bono. Please write on your present letterhead. Hampshire Paper Company ‘The only paper makers in the world making bond paper exclusively South Hadley Falls, Massachusetts GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD BAlThe Name is ' stamped on every Joop— The CUSHION BUTTON CLASP LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sample pair, Silk soc., Cotton 2s¢ ‘Mailed on receipt of price ¥, GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY “VIYELLA’ AEG‘D FLANNEL New Fall Designs for 1907 Plaids! Stripes! Solid Colours! FOR Shirt Waists, Shirt Waist Suits, Dressing Sacks and Children’s Garments, Men’s Golfing Shirts, Pajamas, Etc. “VIYELLA” can be obtained at the leading Dry Goods Stores and Men’s Furnishers DOES NOT SHRINK comicbooks.com