Life, 1907-10-03 · page 6 of 36
Life — October 3, 1907 — page 6: what you’re looking at
What you’re looking at
This page is primarily **editorial content and advertising** rather than political cartoons. The main feature is "The Literary Zoo," a satirical essay by the Literary Person character critiquing various American magazines. The satire targets magazines' quality and pretensions: *Century* and *Atlantic* are praised as genuinely literary, while *Everybody's* has "sloppy" editorial taste. *McClure's* receives mixed reviews. The author mocks popular magazines like *Cosmopolitan* and *Red Bridge* for sensationalism and cheap production, and criticizes *Scientific American* for being "sometimes too popular in tone." The piece essentially defends highbrow literary magazines against mass-market competitors—a common early-20th-century elitist stance about cultural gatekeeping and magazine quality standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 he articles of special interest and the pictures ed are good. It has occasionally a corking e story, and also some very poor ones. I like Everybody's, although its editorial remarks oO are sloppily written and in wretched taste. LIFE’S McClure’s has good stories, As for the rest of the bunch, I can chuck them all . without missing much. Merely to avoid Fellowships reading some of the awful stories that the Century publishes is in the nature of a are to be tad for the liberal education.” ae eee ee er ed aie 2a . “T can’t quite agree with you,” said the \ subscription price. Friendship is the only co Literary Pesan” "Te. Céthiry has © that will pay for them. You have 3 ivead, splendid things—on the average better EE AMERICA hi Of) SOME) OnE even WiOr neatly ve, than most of them. I should include it in n loved, to whose fellowship and fon ne my list, along with Harper's, the AWantic : fe would like to pay tribute in a personal gift. f) 30 purnam's, ‘The Attantic,in my opinion, from Maine to di Well —delight the friend and honor your- is be fay the beet although Yada that’ beginning NOW to compile for his, or y far the best, although I admit that it . . self by beginning 0 requires a period of convalescence to read California. Scenery be her, Christmas gift (or for any other time) the ‘Then [read Putnam’ s for literary stuf.” hi Friendship Calendar | ,;\vioneuiiecay | unsurpassed any- t A THOUGHT, FOR EVERYDAY'OE/1808. Gentlemen, you are both wrong.” where L This year the calendar is more beautiful ‘The Business Man and the Literary ° rm than ever; but it is just the same beautiful Person gazed at him in the manner which o friendship idea that enlarged the “Friendship one displays toward a crank. Tue Grorious Wesr. of amily” to a mighty host of members last “Of course,” said the Literary Person, 7 IDERE ‘ ce year that we want you to know about. iiyur four dvould not be'any'of those'se Tue Wonverrut East. th Ask mutual friends to join you in filling the have mentioned.” . Tue ALLuRING SourH— ni leaves with any and every kind of greeting- “Quite right. A popular magazine The «Land of Evangeline.”* p verses, jests, advice, old memories, messages must always be a negative affair. It doesn’t « of cheer, courage, inspiration—anything and J) contain, except in rare cases, reliable in- Hundreds of places you have everything, original or quoted, that will formation about things written by men heard of ot read about, attractive to x make your friend know day by day that he. who know, but it contains a hodgepodge settler and tourist alike. Reach a or she, counts—that “While there's LIFE of popular trash. Perhaps the only ex- them in the most comfortable way. t there’s Hope.” It means more than any ception tothis rule is the Adlantic, which has. Ask any: agent of the line connecting F bought present” can mean. too small a circulation to be insincere, but, the Atlantic and Pacific, SOUTH- in BLUE AND GOLD EDITION: Shows hee, desig i heavens! how prosy it is. None of your ERN PACIFIC Sunset Route be- n fasteners; postage pald, $1.00. " popular magazines for me! I confine my- tween New Orleans and the Pacific h FLEMISH EDITION Arts and Crafts fumed ca back: self to magazines which represent a class, Coast. u ane fx tne sherogranh ops cards Sle hand ated a which have all the interesting prejudices of . RESO id pleted fasteners; bi sc (abut they z Lop about ‘Or any Southern Paci6e Agent b ae orci to baste wicks wh coal aus a smattering of what they are Iking al ut. “Jat thw to Do It,” and extracts for use if desired. For example, I am fond of literary gossip, i ad eee Re and edarese Of port pecksollce so I steer clear of your literary magazine . “VALUE OF A FRIEND,” beautifully illuminated in gold. red and black, on Vellum, suitable for framing or for sending to friend with calendar. We want your dealer to supply you but f he won't, we will. Write today FRIENDSHIP CALENDAR CO. 24 Cedar St., NEW BRITAIN, CONN. THE TRUNK #7." GUARANTEE WANT THE HANDSOMEST TRUNK CATALOGUE? @& Weite us for ant portfolio sho P & $ “HOLDS-ALL WARDROBE TRUNKS. fe- ete with pictures and detailed with its machine-made puffs, Instead I take a little paper called the Publisher and Retailer. There I learn the inside history of the book trade, and mighty interesting itis, too. Then I am interested in science and take the Scientific American, which is sometimes too popular in tone. Still, it is pretty yood. Then for geography I take the Geographical Magazine. Its pictures are the most interesting I see anywhere, and its information about various parts of the globe is gathered at first hand. Then there is the Medical Record. Now, if y really want to get at the weaknesses of the BRIDGE WHIST SCORES Registered ot Put Of8ee Lersos, Warminevon, Ors You can stir your coffee with a pewter spoon ; bat do you? Lithographing bears the same relation to printing that silver bears to pewter. You can keep score oa a printed pad; but will you? We lithograph scores by the million and charge no mote { than you pay for printed stuff. 36 original styles for ! every sort of play or player. Auk for “RAD-BRIDGE” the universal standard. Of Dealers everywhere or the Manufactures RADCLIFFE & COMPANY F LONDon: 3 Aldersgate Hidgs.,E.C. MEW YORE: 144 Pearl st. medical profession—the inside, mind you— read the Medical Record. It’s a revelation.” “T'll bet,” said the Literary Person, con- temptuously, ‘you are the sort of a person who would even read the editorials in the Evening Journal.” ‘The Crank smiled. ‘I don’t have to,” THE J. F. PARKHURST & SON COMPANY Factories: 283 Main Street, Bangor, Maine Fite’ GUARANTEE THE TRUNK eve GUARANTEE comicbooks.com