Life, 1907-10-03 · page 36 of 36
Life — October 3, 1907 — page 36: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire or a cartoon. It appears in *Life* magazine (dated October 1, 1907) promoting Williams' Shaving Stick. The ad emphasizes that this shaving product, unlike competitors, won't "smart or dry on the face"—addressing a real consumer complaint about harsh shaving soaps of the era that irritated skin. The copy highlights the product's "creamlike and soothing" lather and its convenience. The visual shows the shaving stick in its new "heavily-nickeled, hinged-top box," alongside related grooming items (what appears to be a brush and container). This was a product innovation—the hinged box design allowed one-handed operation, presented as a modern convenience feature. There is no satire or political commentary here; it's simply vintage advertising targeting male consumers concerned with grooming quality and product packaging innovation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
.” DIRE * Ont Williams’ sick Stick “The only kind that won't smart or dry on the face“ Theshave you “feel all day” is often due to the use 7 i} ] of a harsh, quick-drying shaving soap. The lath- er of Williams’ Shaving Soap is creamlike and soothing. It quickly puts the beard in shape for shaving and leaves the skin cool and refreshed. Williams’ Shaving Stick can now be had in a handsome, heavily-nickeled, hinged-top box, which can be opened and closed with one hand. It can also be had in the leatherette-covered metal box as formerly. THE J.B. WILLIAMS COMPANY, Dept. A, Glastonbury, Conn. i fl aN The New Nickeled Box Hinged Cover j comicbooks.com