Life, 1907-09-26 · page 21 of 24
Life — September 26, 1907 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one sidebar editorial piece. The main cartoon, "The Proposal," depicts a man on one knee proposing to a woman—a conventional romantic scene used to advertise "Club Cocktails." The editorial section, "The Literary Zoo," satirizes newspaper culture circa 1907. It mocks journalists and publishers who strip valuable reporting from papers to create cheaper compilations, comparing the loss to burning Carnegie libraries. The author argues that good newspaper reporting—dramatic, clearly written accounts of real events—is a legitimate literary form, even if critics dismiss it. The satire targets the era's class-conscious literary establishment that elevated "literature" while dismissing journalism as inferior. For modern readers: this defends everyday newspaper writing as valid literature against snobbish critics. The remainder consists of advertisements for Evans' Ale, gas lights, flowers, cocktails, and millinery services—typical early-20th-century magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One of the most widely known beverages before the public for the past one hundred and twenty-one years is which for purity and quality is without a peer. To-day it is the world’s standard for perfection in brewing and bottling. Clubs, Hotels, Restaurants, Oyster and Chop Houses. SERRE i. Fethe URNS 20075 collection of reporters’ “stories” een iver omm irom the ephemeral pages of the New York press, Behold us marooned on the supposititious “desert island” —deprived of our forty-five monthly magazines, bereft of our daily novel. Our acute sufferings move you to pity, and to counsel with the publisher, Reserving for yourself the few volumes in the output for 1907 that will be worthy of shelf room a twelvemonth later, you mercifully consign to us the rest—and how willingly, oh, how willingly! will we barter those books, bepraised by pub- lisher and critic, for an annual subscription to our indispensable daily paper. * * * OUBTLESS the newspaper habit is abused. We could look with com- placency upon a public bonfire fed with the Dards | s. Enabliched 1874 Rare Plants Floral ) Decoration Prompt Forty-Fourth St. & | reliable Madison Ave., N.Y. | service tess inverted ras ZS lights have teen palmed off on the public for the National Automatic The only Inverted Light that can give permanent satisfaction, control of gas under varying pressur which insures perfect combustion. “National Automatic” stamped on every regulator (sce arrow). Every light sold in sealed carton and guaran- teed. Write for Booklet and name of local agent. National Gas Light Co. Ant: KALAMAZOO, MICH. Regulator wart JOKES funny soxes Liberal Payment on Acceptance Address Editor Fun-Lovers' Circle CIRCLE MAGAZINE 44-60 East Twenty-third Street, .. © NEW YORK THE PROPOSAL AclubsCochtal ISWROTTLED DELIGHT "THOUSANDS have discarded the idea of making their own cocktails, —all will after giving the CLUB COCKTAILS a fair trial, Scientifically blended from the choicest old liquors and mellowed with age make them the perfect cocktails that they are. Seven kinds, most popular of which are Martini (Gin base), Manhattan (Whiskey base). The following label appears on every bottle : Guaranteed under the National Puro Food and Dru: Act. Approved June 30th, 1906. Serial No. 1707. + HEUBLEIN S BRO., Sole Props New York entire editions of certain journals that shall be nameless. We will cheerfully con- tribute to a fund to wean the we: ninded from the colored supplement, and to pro- vide spectacles for persons unable to read headlines less than three inches high. But the burning of all the Carnegie libraries would to our notion be a smaller calamity than the excision of a certain journal’s “special stories.” We would not for the world confound mere journalism with such a sacred thing as literature—even the literature of the day; but the reporter who seizes upon a dramatic episode of the life about us, and sets it forth convincingly in unafiected English, comes nearer to being literary than many men whom the public sets up as authors. It has ever been the fashion of that newspaper in which newspaper men most rej to cultivate this kind of reporting, and to supplement it with sketches that are Continued on page 375 Promptness How often you are annoyed by the almost universal Jmporters custom with milliners, of delivering a hat anywhere from bats an hour to a week after it was promised. Griffiths has Millinery 10 WEST 36h STREET NEW YORK 180 MICHIGAN BOULEVARD realized this and makes it a point to be on time. Style, originality, correctness and perfect workmanship, with a realizing sense of what is just in price, give to each cus- tomer the individual attention which is the keynote of our CHICAGO success. New Fall models now being shown. comicbooks.com