Life, 1907-09-19 · page 4 of 24
Life — September 19, 1907 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising** from the early 20th century, containing four distinct ads: 1. **Andrew Usher Scotch Whisky** - promoting blended Scotch brands 2. **Truffault-Hartford Shock Absorber** - automobile suspension equipment 3. **Johann Maria Farina Cologne** - emphasizing authenticity against imitations 4. **"Why They Married"** - a humorous book advertisement The only cartoon appears in the lower right: a simple illustration of a man and woman arguing, captioned "DON'T WAIT," promoting a Life Publishing Company book about marriage by James Montgomery Flagg (author of "Tomfoolery" and etiquette guides). The joke is light domestic humor—don't delay getting advice before marital disputes arise. The page reflects early 20th-century consumer advertising more than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\r G. S. NICHOLAS & CO. Sole Agents, New York breaking of springs, save time, ¥ tires and trouble. Seventeen Prominent manufacturers use /them’ as part: of their equip- \ ment. Our booklet goes into subject more fully. THE PION omc WRITE FOR BOOKLET DEPARTMENT D HARTFORD SUSPENSION COMPANY E. V. HARTFORD, President 61 VESTRY STREET, NEW YORK =" | ‘If You Use Cologne— Get the Genuine Getting the genuine ee Maria Farina Cologne is a matte of geting an eatcy dllaent preparation fom the imitations, ‘The Cologne bearing the label shown below was invested neaily 200 yeam ago in Cologne, Germany, and has cace been manufactured nly by the ditect descendants of its originates, ‘The formula is Sida coe, which cannot be dincevered by sasljis, and which not only has never been given to an outside maker, but has been allowed to only one bronch of the Fada laniy. The geniine Johann Maria Farina Cologne has a delicate pungency, an invigorating fragrance and a lasting quality possessed by none of its imitators. oualy counterfeit by lmitatory save fr the ‘schie of New York WAIT and argue about it—go on over to LIFE’S Office and get a copy of “Why They Married.” Yes, it’s the new book by the person who did “Tom- foolery” and “If; a Guide to Bad Manners”—James Montgomery Flagg. It costs 34 of a plunk. LIFE PUBLISHING COMPANY 17 West Thirty-first Street New York City comicbooks.com