Life, 1907-09-12 · page 23 of 24
Life — September 12, 1907 — page 23: what you’re looking at
What you’re looking at
This is a full-page advertisement for Prudential Insurance's new low-cost life insurance policy, not satire or political commentary. The page presents testimonials from field managers praising the policy's competitiveness, affordability, and market appeal. The circular logo featuring Gibraltar appears to emphasize stability and strength—Gibraltar being historically synonymous with unshakeable fortitude. The repeated claims of "no competition" and "absolutely no competitors" constitute the page's notable hyperbole, though this reflects genuine marketing language of the era rather than satire. The overwhelming density of positive quotes (presented as objective expert testimony) is the advertisement's rhetorical strategy: drowning readers in consensus to establish the policy's superiority. **For modern readers:** This represents early-20th-century life insurance marketing in *Life* magazine—a publication mixing satire with conventional advertising. The grandiose tone and absolute claims typify insurance industry messaging of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIKE A WHIRLWIND!! The NEW Low Cost PRUDENTIAL Policy Has Rushed Into Public Favor Every Rate, Value and Feature in the Policy ABSOLUTELY GUARANTEED SEE WHAT OUR FIELD MANAGERS SAY. THEY KNOW. THEY MEET THE PUBLIC FACE TO FACE, AND ARE EXPERTS IN THE STUDY AND SALE OF LIFE INSURANCE CONTRACTS “Superior in Every Point to Any Policy Issued.” B. Knight, Pittsburg, Pas”. “No Man of the Field should Fear any Competitor.” S. Cranston, Boston, Mass. “Policy is the Best in the Market.” . H. Alves, Lawrence, Mass. “There has never been Offered to the Public a Policy that so Fully and Perfectly Meets the Rights and Needs of the Insured.” —Perry & Cummings, Newark, N. “Policy is Easy to Sell, People Want Them.” —C. M, Adams, Macon, Ga. “The Best Life Insurance Contract Ever Put Before the Public.” Hedden, Brookly: “Supplies Demand from Professional and Business Men.” . M. Dutcher, New York, “ Difference in Premiums, at 4% Compounded, Beats Dividends by Any Company.” Ww. w ilson, Cleveland, O. “ Competition has been Practically Eliminated owing to the Low Rate and Other Good Features.” £ Brockton, Mass. “Policy has no Equal in Insurance Market.” 0 “Policy is a World Beater—Maximum Protection, Minimum Cost.” Rowland e Wilson, St. “What the Insuring Public Desires. Company Should Break all Previous records.” —D. A. Leonard, Youngstow “The Prudential Has Blazed a new Trail in Liberality to Insurers.” —Blackford & Wilmer, Rich “ Agents of other Companies Congratulate us.” —H. R. Gould, Omaha, Neb. “The Very Best thing on the Insurance Market to-day. Absolutely no Competition.” —R. F. Reeve, Dubois, Pa. “Now in a Position to Meet all Competition and Better Cope with the Demands of the Public for Cheaper Insurance.” ‘ New Castle, Pa. “With knowledge of Contracts, all reputable Companies and 23 Years’ Experience, Consider our New Contract Incomparable.” P. tt, Jacksonville, Fla. “Will Sell Itself if Compared with other Companies’ Contracts.” Cincinnati, O. “Meets Public Demand for Cheaper and Better Insurance.” McCready, Wichita, Kans. “New Policy Defies Competition. Liberal to the Insured and Cheap.” lles Co., Los Angeles, Cal. “Meets the Present Requirements, is simpler, allowing of no interpretation other than is written in the Policy.” —I.. W. Frisbee, Newark, N. J. “Best Policy in 20 Years. Every Prospect Solicited gives his Application.” —F. F. Greene, Columbus, O. “ Certainly the Best of anything that is on the Market to-day in Life Insurance. There are no Competitors.” Schmitt, Chicago, Ml. “The New Policy is a Splendid Insurance Contract and should be a good Seller to all, particularly to large investors.” —B. D. Van Ostrand, Topeka, Kans. “ Better than any Contract of Life Insurance issued by any Company doing a Life Insurance Bu: this Country. The Intention of this Company.is to do the very best it possibly can for holders.” —C. R. Showalter, Milwaukee, Wis. HUNDREDS OF OTHER MANAGERS, WITHOUT A DISSENTING VOICE, CHARACTERIZE THIS AS The Greatest Advance in Life Insurance in Recent Years THIS IS THE LIFE INSURANCE POLICY YOU WANT. KHAS THE * / Nothing like it offered before. Send in your age and we STRENGTH OF | } will give you Rates. GIBRALTAR !'."%; Address Department O. The Prudential Insurance Company of America Incorporated as # Stock Company by the State of New Jersey JOHN F. DRYDEN, Prest. HOME OFFICE: Newark, N. J. sz comicbooks.com