Life, 1907-09-05 · page 36 of 36
Life — September 5, 1907 — page 36: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a full-page automobile advertisement from Life magazine (September 5, 1912). The page promotes the **Peerless Motor Car**, manufactured in Cleveland, Ohio. The large stylized text "Peerless" with the tagline "All That The Name Implies" dominates the upper portion. Below is an illustration of an early open-air automobile with passengers, set against a scenic landscape with water and buildings. The ad emphasizes the car's reliability by referencing its performance in the "Glidden tour"—a real, prestigious long-distance automobile reliability competition of that era. The text claims two Peerless vehicles achieved "perfect scores" on a grueling 1,600-mile journey without mishap, despite using only springs and no shock-absorbers. Three small photographs on the right show scenic tour locations. The advertisement concludes with a call-to-action encouraging readers to request a catalog. This represents typical early automotive advertising: emphasizing durability and mechanical achievement to build consumer confidence in emerging automobile technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Peerless justifies its name; lives up to its reputation; makes every owner its champion; asks only that people learn its construction and its record. Two Peerless entries in the Glidden tour. Two Peerless perfect scores. This heart-bre g 1,600-mile trip was made on Peerless silico-n ese springs without shock-absorbers and without mishap. Write to-day for our Catalogue “Q,” which fully describes the Peerless Models PEERLESS MOTOR CAR CO., 2449 Oakdale St., Cleveland, O. MEMBER A, L. A.M, comicbooks.com