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Life, 1907-08-29 · page 20 of 24

Life — August 29, 1907 — page 20: what you’re looking at

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Life — August 29, 1907 — page 20: Life, 1907-08-29

What you’re looking at

This page is primarily **advertising and editorial commentary**, not political satire. The main content is a defense of national advertising against counterfeit products and cheap imitations. The large central text argues that legitimate advertisers stake their reputation and money on quality goods, educating the public about products they've genuinely innovated or improved. The piece warns against "parasites" — counterfeit manufacturers who exploit established brands' reputations by copying labels, trademarks, and packaging while offering inferior products. The surrounding short humor pieces are unrelated filler typical of Life magazine's format. The advertisements (Trimble Whiskey, Abbott's Bitters) exemplify the very products being defended — established brands with long histories (1793) positioning themselves as trustworthy. **For modern readers:** This reflects early 1900s concerns about counterfeit goods and brand protection before modern trademark law was fully developed. The editorial essentially argues: buy the real brand, not cheap knockoffs.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Some officer had disobe “1 believe I'll sit down,” said Secretary St jece of my mind.”” said Lincoln; “write him now while you have it jad. Make it sharp. Cut him all up.” J not need a second invitation. It was a bone That's right,” "sa good one.” Who can I send it by: “Send it!” replied Lincoln; “send it! Why, don't send it atall, Tear it up. You have freed your mind on the sub: ject, and that is all that is necessary. Tear it up. You never want to send such letters. I never do."—Democratic Telegram. ed the Secretary Rad-Bridge” means the standard in Bridge accessories. CURE, NOT PREVENTION A laborer in eastern Indiana died recently and the members ‘of the fraternal « hi Id membership called upon his widow to find how they might be of mc distress. They made all funeral, but before “Wy, no," said the woman, in astonishment, “he never done nothin’ to belong to church fur."—Chicage Daily News * remarked Farmer Corntossel, “my boy Josh gets fun out of automobiling othe County constables.!”— The Hotel Vendome, Bostoa Commonwealth Avenve. No smoke or noise from A YouNc teacher whose efforts to inculcate elementary anat omy bad been unusually dis ing at last asked in Well, I wonder if any boy here can tell me what the spinal cord really She was met by a row of blank and ive faces, till finally one small voice piped up in great exciten ‘The spinal cord is what runs th Iv a pinch, use Allen's Fox DONE HER PART “What have you done for the betterment of mankind?” f plump snd widowly looking one: “I have been a better half to no fewer than three of them.""—Tit Bits “Who were with you on the picnic? “The usual contingent. Our sisters and our cousins and the ants.” — Baltimore American Kenilwocth Ian, Biltmore, N.C. Always open. Most superbly finished hotel south of New York. THE EIGHTH WONDER Secretary Taft says there is no graft in Panama. If this is the ase the Western Hemisphere be said to have furnished the eighth wonder of the werld.—Chicage Record: Heraid. ‘Tn Sovrn ror Hospitatity: The Manor, Asheville, North Carolina, is the best inn South.— Booklet OKLAHOMA VIEW OF WOMEN In his Myskogce speech, Roy Hoffman said “We love the woman who loves her husband and her country with no desire to rule either.""—Kansas City Star drink, dri anes YOU? "0k Trim bhean iy e On “O woman! in our hours of ease Uncertain, coy and hard to please, on A rarable asthe shade adi tl t quivering aspen made, When pa ald sopesh ving the brow, A ministering angel thou! "—Scott. SOLE PROPRIETORS vy WHITE, HENTZ & CO. Green Label. ESTABLIGHED New Ye AT ALL FIRST-CLASS DEALERS 1793 WHAT IS BACK OF OUR ADVERTISING? The national advertiser is generally either the originator, absolutely, of his article, or the originator, practically, by virtue of improve- ments or other details upon which he has stamped his individuality. He backs his confidence in his goods by his money in advertising and back of his money is his name, his honor and his credit. He does pioneer work, educatin; ng the public to the realization and appreciation of a need, an by hard, persistent, constant advertising, makes his article a success. He knows the folly of cheapening the quality of his goods for which he has so faithfully built up a reputation, for he may thus wreck in a few weeks or months the edifice of years. But his success has brought forth a battalion of imitators, para- sites who seek to sap his vitality by living on his reputation, by creeping as close as possible to his label, his trade-mark, his wrapper, his prestige. They have no reputation to lose, they are not bidding for a future, but merely seeking to clean up as much ready money as they can on an inferior article that shines only by a reflected light. If the dealer offers you a substitute —“just as good and cheaper,” will you not serve your own interest and the interest of all honest manufacturers by saying, “No, thank you, I WANT WHAT I ASKED FOR” “How did Jones make all his money?” “ Jadicious speculaticn.”” “And how did Brown lose his fcrtune?” “ Dabbling in stocks.""—Clevelard Leader | = | Makes the best cocktall. A. delightfal aromatic for all wine, spit an Beverages. A tableapodntul in an oance of sherry water after nerds relief and aids digestion. mm !enportant to see that itis Abbott's. comicbooks.com