Life, 1907-08-01 · page 14 of 48
Life — August 1, 1907 — page 14: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**—it is primarily **advertising**. The page features four commercial advertisements from the early 20th century: 1. **Steinway Pianos**: Promotes the company's "initiative" and innovations, highlighting their Concert Grand and new Vertegrand upright model. 2. **Westinghouse Electric Fans**: A small illustration shows a man at a hot, stuffy office desk. The ad promises fans will improve worker productivity and comfort—a practical sales pitch reflecting early industrial workplace concerns. 3. **Boston Garter**: Men's garters with a "velvet grip" cushion clasp, marketed for comfort and durability to gentlemen concerned with style and neatness. 4. **J. & F. Martell Cognac**: Displays two bottles of brandy (three-star and VSOP varieties), marketed as genuine old brandies made from wine. The page represents typical Life magazine content of its era—mixing editorial space with premium advertisements targeting middle and upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STEINWAY INITIATIVE The singular distinction that lifts the Steinway to an international and commanding position among pianos is due to the power of Steinway initiative The Steinways have been for four generations, and are to-day. initiators and originators—never imitators and fol- lowers, The various inventions and innovations that have made the Steinway Concert Grand Piano the ideal concert grand, and the five-foot-ten-inch Miniature Grand the ideal small grand, are all Steinway inventions and innovations. Consequently, the history of piano progress for the past half century is practically identical with the history of the House of Steinway. The latest evidence of Steinway initiative is the marvel~ ous Vertegrand at $500, a turned grand piano in upright form, which fixes the etandard for all uprights Steinway Pianos can be bought from any authorized dealer at New York prices, with cost of transportati Wastrated catalogue and the bitle booklet, “The Triumph of the Vertegrand,”” sent on requeft and mention of this magazine Steinway & Sons, Steinway Hall 107 & 109 East Fourtcenth Street GENTLEMEN Who dress for style, neatness and comfort wear the improved BOSTON GARTER THE RECOGNIZED STANDARD BAM The Name is ify stamped on every CUSHION BUTTON CLASP LIES FLAT TO THE LEG-NEVER SLIPS, TEARS NOR UNFASTENS Sample pair, Silk soc., Cotton ase. Mailed oa receipt of price GEO. FROST CO., Makers BOSTON, MASS., U.S. A. ALWAYS EASY S THE office hot and stuffy these days? WESTINGIOUE BLECTRICEANS will freshen it up in a jifly and keep it airy and comfortable all day long—enabling your office force to do more work and better work, thus paying you a dividend on the investment. You'll want one in your home also. Most dealers sell Westinghouse Fans. If yours does not, write us for Art Booklet and name of nearest dealer. Desk or Bracket Fans, Ceiling, Floor and Counter Columns for all commercial circuits. Address D. & S. Sales Dept., Section A. WESTINGHOUSE ELECTRIC & MFG. CO. PITTSBURG, PA. (Founded 1715) AND FINE OLD LIQUEUR BRANDIES GENUINE OLD ° BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO. New York comicbooks.com